SEO Score at launch
Accessibility score
Individual pages designed for two audience types
Sharesourcehad built something genuinely rare in the offshoring space: a BCorp-certifiedtalent partner with a compelling founder story, a clear ethical mission, andreal client proof. Connecting highly skilled STEM professionals from Vietnam,the Philippines, Colombia and Zimbabwe with businesses in Australia and Canada,they had earned the number one organic search ranking for ethical offshoringand were building a growing base of loyal clients.
With a more systematic sales outreach programme takingshape and more targeted traffic on the horizon, Sharesource brought LimeHub into ensure the website could keep pace with the momentum the business wasbuilding. The goal was a digital presence that reflected the calibre of theorganisation, giving every new visitor the confidence to take the next step.
Sharesource had earned genuine differentiation through their BCorp certification and the calibre of talent they placed. The opportunity was to make sure every prospect who landed on the site could feel that clearly.
The discovery workshop gave us a rich picture of Sharesource's competitive position, target audience, and growth ambitions. Across the offshoring category, providers had converged on a similar look and feel, giving Sharesource a clear opportunity to step out of that visual pattern and build something that felt distinctly their own. In working through the user experience, it became clear that talented professionals from Sharesource's global talent hubs who were actively seeking opportunities needed a more defined path through the site, an audience worth designing for intentionally alongside the business-facing content. Sharesource's BCorp certification and ethical off shoring positioning are genuinely powerful differentiators, but their target audience, typically time-poor CTOs, CEOs and engineering leads, evaluate offshoring partners on capability first. Finally, Sharesource had accumulated impressive evidence of their capability, but giving this content its own dedicated structure would make it significantly easier for prospects to find and act on.
For time-poor decision-makers, trust and capability come before values.
Leading with what Sharesource can do, then reinforcing it with why they do it, is what makes the ethics story land.
Working with Sharesource's existing colour palette and logo, we built a visual system that felt confident, distinctive, and calibrated to the ambition of a business growing into the enterprise space, without requiring a full rebrand. The flat application of dark navy and teal became a more vibrant, AA-compliant colour system, and the Sharesource globe was scaled up as a bold textural branding element across key hero sections. The result is an elevated, recognisable identity that sets Sharesource apart from the look-alike competitors in their category.
Through the discovery workshop, we mapped a seven-stage buyer journey that became the structural backbone for every page of the site. Each page was designed with a specific job to do, guiding time-poor decision-makers from initial relevance through to confident action. A dedicated 'For Companies / For Talent' toggle on the homepage gave both audiences a clearentry point, and the How It Works page was built around the questions prospects actually ask, including a direct comparison between the Sharesource model and traditional outsourcing.
A dedicated Past Placements section was created as a distinct, filterable content type, bringing specific role placements, cost savings metrics, and client outcomes out of the general blog and into structured, searchable pages. The site was built in Webflow, giving the Sharesource marketing team the ability to publish new content, add placements, and spin up campaign landing pages independently, without requiring developer support for routine updates.
A perfect score at launch, reflecting the care taken with Webflow build quality, semantic markup, and SEO foundations across every page.
A direct outcome of the AA-compliant colour system, ensuring the site is inclusive and readable for all visitors.
Each page was individually considered and designed with a specific role in the buyer journey.
The new Sharesource website went live in May 2026, following Sharesource's thorough process of managing link equity and SEO continuity through the HubSpot-to-Webflow migration.
Across the project, LimeHub delivered a fully responsive ten-page Webflow website, migrated from HubSpot CMS, with a modular CMS architecture, HubSpot form integrations, 301 redirects to preserve SEO equity, and a one-hour training session for the Sharesource team. The new site serves two distinct audiences, houses dedicated content types for Past Placements and Success Stories, and gives Sharesource a scalable digital platform ready to support campaigns, account-based marketing, and future geographic expansion.
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