Measuring the Impact of Your Brand: Metrics That Convince Decision-Makers
Measuring the Impact of Your Brand: Metrics That Convince Decision-Makers
With the right frameworks, data sources, and tools, brand impact can be measured. And when measured, brand becomes more than a visual identity - it becomes a business driver.
Togal.ai is an innovative SaaS company based in the United States, transforming the construction industry through AI-powered estimating software. As a fast-growing tech startup, Togal.ai needed a website that could:
Reflect the sophistication of their technology and the credibility of their leadership
Comply with brand guidelines while enhancing overall design cohesion
Improve information architecture and simplify navigation for prospects, partners, and investors
Drive conversions through clear messaging and strategic content structure
With a strong product and a rapidly growing customer base, the existing website didn’t fully convey the value of the platform or support the company’s marketing goals. That’s where LimeHub, a trusted Webflow Agency, stepped in.
Our Solution: A Scalable Webflow Website Built for SaaS Growth
At LimeHub, we specialize in website design and development for B2B SaaS companies, with experience across industries—including construction, biotech, and enterprise software. For Togal.ai, we applied a UX-first, Webflow-led approach to elevate the brand and improve site performance.
1. Strategic Site Architecture & UX Improvements
To improve usability and messaging flow, we:
Conducted a comprehensive UX audit of the existing site
Restructured the navigation to support logical, user-driven pathways
Created new content modules that supported use-case exploration, product education, and buyer enablement
The updated structure ensures visitors can easily find product features, case studies, leadership information, and demo requests—all in a streamlined user journey.
2. Brand-Driven Visual Refinement
Working within Togal.ai’s established brand guidelines, we:
Refined layouts, white space, and visual hierarchy for clarity and impact
Enhanced mobile responsiveness and visual consistency across breakpoints
Used subtle interactions to add a modern, tech-savvy edge that matches the AI-driven product
We were careful to preserve the brand integrity while elevating the look and feel to better reflect Togal’s industry-leading position in the construction tech space.
3. Webflow Development for Speed, Flexibility & Performance
As a certified Webflow Agency, we developed the site with:
Fast load times and SEO-optimized page structures
CMS functionality for easy updates to press, blogs, and team content
A scalable framework that can grow with Togal.ai’s future expansion
The Outcome: A Polished, High-Performance Website Built for Growth
The redesigned website has positioned Togal.ai for its next stage of growth, delivering:
✔Improved UX & Navigation – A streamlined experience that supports conversion ✔ Elevated Visual Identity – A polished frontend that reflects Togal’s innovative product and brand ✔ Marketing-Ready Infrastructure – A Webflow CMS that empowers internal teams to manage and scale content independently
Looking to Elevate Your SaaS Website?
Whether you're in construction, healthcare, AI, or enterprise SaaS, your website is a powerful growth tool.
At LimeHub, we specialise in Webflow website design and development for tech companies that need more than just a brochure site—we build platforms that educate, convert, and scale.
Explore our Webflow Agency Services to see how we help SaaS companies grow through smart design.
Let’s build something exceptional. Contact us today.
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