Not All Website Visitors Are Created Equal: How Intent Shapes Conversion Strategy
Not All Website Visitors Are Created Equal: How Intent Shapes Conversion Strategy
Most conversations about conversion rate optimisation (CRO) start with the usual suspects - button colours, UX tweaks, or split-testing headlines. But before you start changing what users see, you need to understand why they’re there in the first place. Because the journey to conversion starts long before the click.
The Remit: Building a Database for Sustainable Alternatives to Plastic
Boomerang Alliance, a leading organization dedicated to reducing plastic waste in Australia, runs the Plastic Free Places Program and collaborates with state governments to implement plastic bans. While they had a wealth of information on state-based regulations and plastic alternatives, businesses often struggled to find clear, actionable guidance on sustainable product replacements.
Boomerang Alliance needed a user-friendly online database that would:
Streamline access to sustainable alternatives for businesses affected by plastic bans
Provide accurate and up-to-date regulatory information
Enable efficient searching and filtering of materials and products
To achieve this, they engaged LimeHub, a Webflow Enterprise Partner, to design and develop a powerful yet intuitive platform that would bridge the gap between regulation and real-world solutions.
Our Solution: A Strategic Approach to Website Design & Development
We executed a comprehensive website development strategy, combining UX research, database functionality, and seamless design in Webflow to ensure an intuitive and engaging experience for businesses.
1. User-Centered Research & Strategy
To build a platform that truly met business needs, we:
Conducted user research to identify pain points and expectations of businesses seeking plastic-free alternatives
Mapped out user journeys to define clear pathways for discovering and accessing relevant information
Analysed regulatory landscapes to ensure compliance with state-based plastic bans