CMS Migration Without Losing Momentum

Structured replatforming projects designed to preserve SEO equity, performance, and operational continuity.

Replatforming your website shouldn’t mean starting from scratch. We manage CMS migration projects with a structured, risk-aware approach that protects your search visibility, preserves performance data, and ensures business continuity. Move forward - without losing what you’ve already built.

Enterprise Replatforming, Managed Properly

CMS migration is rarely just a technical exercise. It impacts SEO rankings, integrations, analytics, content workflows, and internal teams. Handled poorly, it can disrupt pipeline and visibility.

Handled correctly, it unlocks agility and long-term scalability. Our migration process is structured to minimise risk and maximise performance. We specialise in migrating from legacy or restrictive platforms into modern, scalable environments such as Webflow - without compromising performance or governance. Because replatforming isn’t about moving content.

It’s about upgrading infrastructure - safely.

Our Approach

SEO & URL Mapping Strategy

Comprehensive URL mapping, 301 redirect strategy, metadata preservation, schema transfer, and pre/post-launch SEO validation.

Technical Audit & Risk Assessment

Platform analysis, content structure review, integration mapping, and performance benchmarking to prevent disruption.

Structured Content Migration

Content auditing, CMS structure redesign, staged migration, QA processes, and data validation to ensure accuracy and continuity.

Post-Launch Monitoring & Optimisation

Technical monitoring, search performance tracking, analytics validation, and optimisation support to stabilise and enhance results post-migration.

Frequently Asked Questions

These are the questions we get asked the most. If you have something else on your mind, please contact us and we will get right back to you.....

What is it like to work with LimeHub?

Working with LimeHub is structured, collaborative, and refreshingly straightforward, with clear scopes, commercial transparency, senior-level involvement, and direct access to the people doing the work - no ticketing systems, no disappearing into the agency void, just practical, data-informed advice and a focus on building long-term partnerships that deliver measurable growth.

Do you offer full-service marketing support?

Yes - we provide end-to-end support across strategy, design, development, and marketing execution, covering brand, websites, demand generation, and performance optimisation; however, we’re not a production factory trying to be everything to everyone - we work best with mid-sized to large B2B organisations looking for a strategic partner who can think commercially and execute with precision.

What makes LimeHub different from other agencies?

LimeHub combines strategic thinking, creative execution, and technology in a way that keeps everything commercially grounded - we define positioning and measurable objectives before jumping into visuals or campaigns, you work directly with subject-matter experts rather than being handed off to layers of account managers, and we integrate strategy with development, AI, and performance measurement so the work doesn’t just look good, it drives results.

What industries do you specialise in?

We specialise in B2B and technical industries where clarity, credibility, and commercial impact matter, including technology and SaaS, financial services, insurance, professional services, enterprise IT, and scaling businesses. We’re particularly strong in complex environments where messaging needs to translate technical capability into commercial value and where sales cycles involve multiple stakeholders and rational decision-making.

Where is your team based?

LimeHub is proudly Australian and on-shore, headquartered in Brisbane with team members across Brisbane and Melbourne, servicing clients in every state and territory. We don’t outsource overseas or operate through layers of contractors - when you work with LimeHub, you collaborate directly with experienced Australian strategists, designers, and developers who understand the local market, business culture, and compliance landscape.

Do you improve site structure during migration?

Yes. Migration is often an opportunity to optimise architecture and clean up legacy inefficiencies.

How do you minimise disruption during migration?

We use structured staging environments, phased QA processes, and detailed pre-launch validation to reduce risk.

Will we lose SEO rankings during migration?

Our process is designed to preserve SEO equity through structured URL mapping, redirects, metadata transfer, and post-launch monitoring.

Can you migrate from legacy platforms?

Yes. We manage migrations from a range of legacy and enterprise CMS platforms such as WordPress, Drupal, Joomla, Kentico, or Sitecore.

Can you support accessibility and compliance requirements?

Yes - accessibility, WCAG compliance, and global usage considerations are baked into every identity system to ensure usability across diverse audiences.

Will I lose my SEO rankings when migrating to Webflow?

Handled correctly, you will not lose SEO rankings. We carefully preserve your SEO value by mapping URLs, setting redirects, transferring metadata, and optimising technical SEO during migration.

Testimonials

What Our Clients Think

Quote

Building an InsurTech business is never easy, but finding the right partner makes all the difference. LimeHub made our journey genuinely enjoyable. Raine and the team delivered our ambitious goals with professionalism, clarity, and real attention to detail. They consistently went the extra mile, always focused on what mattered to us. Highly recommend LimeHub for their expertise, responsiveness, and commitment to client success, we simply love working with them.

Amri Theron

Strategic Project Lead

Quote

LimeHub has a great deal of experience with co-marketing within the technology sector and in various markets within the A/NZ and Oceania region. They are creative strategists and a pleasure to work with.

Ananda Kumar

Head of BusinessOne

Quote

Limehub has helped us to accelerate our marketing efforts in a way that has 100% complemented our business strategy and goals. Raine and her team are energetic, creative and highly focussed on executing agreed plans, which complements Raine's advice on strategy and tactics that we employ. We now carry out campaigns across multiple domains in an integrated way and are seeing the benefits of our strategy being carried out in a highly professional manner.

Kon Kakanis

General Manager Marketing and Strategy

Quote

LimeHub has played a key role in improving our website’ performance and overall optimisation. From the start, their team brought expertise and attention to detail, making the entire process feel clear and well-structured. Their ability to explain technical concepts in a practical way made working with them straightforward and stress-free.

Liz Holman

Marketing & Growth

Quote

The LimeHub team was an excellent choice for bringing our app concept to life. The personal approach to customer service was refreshing and they kept the process simple from start to finish.

Michael Woods

CEO

Quote

Raine and her team at LimeHub have been amazing. If you are looking for a Website build or a targeted marketing campaign I highly recommend the team at LimeHub.

Peter Lander

CEO

Quote

We’ve done a complete site refresh with LimeHub on our Webflow site and had a really solid experience. The team are easy to work with, responsive, and practical in how they approach design and development. They deliver high-quality work without overcomplicating things, which we really value. We continue to work with them on ongoing projects, and they’ve become a reliable extension of our team.

Stephen Whichello

Growth Marketing Manager

Quote

The LimeHub team was an excellent choice for bringing our app concept to life. The personal approach to customer service was refreshing and they kept the process simple from start to finish.

Michael Woods

CEO

Quote

Raine and her team at LimeHub have been amazing. If you are looking for a Website build or a targeted marketing campaign I highly recommend the team at LimeHub.

Peter Lander

CEO

Quote

Limehub has helped us to accelerate our marketing efforts in a way that has 100% complemented our business strategy and goals. Raine and her team are energetic, creative and highly focussed on executing agreed plans, which complements Raine's advice on strategy and tactics that we employ. We now carry out campaigns across multiple domains in an integrated way and are seeing the benefits of our strategy being carried out in a highly professional manner.

Kon Kakanis

General Manager Marketing and Strategy

Quote

We’ve done a complete site refresh with LimeHub on our Webflow site and had a really solid experience. The team are easy to work with, responsive, and practical in how they approach design and development. They deliver high-quality work without overcomplicating things, which we really value. We continue to work with them on ongoing projects, and they’ve become a reliable extension of our team.

Stephen Whichello

Growth Marketing Manager

Quote

LimeHub has a great deal of experience with co-marketing within the technology sector and in various markets within the A/NZ and Oceania region. They are creative strategists and a pleasure to work with.

Ananda Kumar

Head of BusinessOne

Quote

LimeHub has played a key role in improving our website’ performance and overall optimisation. From the start, their team brought expertise and attention to detail, making the entire process feel clear and well-structured. Their ability to explain technical concepts in a practical way made working with them straightforward and stress-free.

Liz Holman

Marketing & Growth

Quote

Building an InsurTech business is never easy, but finding the right partner makes all the difference. LimeHub made our journey genuinely enjoyable. Raine and the team delivered our ambitious goals with professionalism, clarity, and real attention to detail. They consistently went the extra mile, always focused on what mattered to us. Highly recommend LimeHub for their expertise, responsiveness, and commitment to client success, we simply love working with them.

Amri Theron

Strategic Project Lead