Brand & Identity Design | Keldy Consulting

The Remit

Keldy is a business mentorship service dedicated to helping new entrepreneurs and sole traders navigate the complexities of starting and scaling a business. With a strong emphasis on relationships, communication, and bespoke strategic advice, Keldy needed a brand identity that reflected its personal, supportive, and professional approach.

However, the branding required a delicate balance:
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✔ It needed to represent both Keldy's founder, Kellie, as a personal brand while also standing strong as an independent business.
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✔ It had to be flexible and scalable for potential future sub-brands or service expansions.
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✔ It had to differentiate itself from competitors in the business consulting space, positioning Keldy as an approachable yet highly strategic advisory service.
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To ensure the branding was strategic, scalable, and data-driven, Keldy partnered with LimeHub, a leading brand agency, to develop a distinct identity using Brander—our proprietary brand governance platform.

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Our Solution: A Data-Driven Approach to Branding

At LimeHub, we believe that branding should be as strategic as it is creative. To eliminate subjectivity and create a brand identity that truly reflects Keldy's values and market positioning, we leveraged Brander by LimeHub.

1. Strategic Brand Development Using Brander

To create a strong and scalable brand foundation, we used Brander to:
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✔ Define Keldy’s core brand attributes, ensuring alignment with its values of trust, mentorship, and expertise
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✔ Analyze market differentiation, ensuring Keldy’s identity was distinct from competitors
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✔ Provide data-driven insights that informed color, typography, and design choices
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By using Brander, we removed the guesswork from branding and built a scientifically validated brand profile that:

• Reflected the human-centric nature of Keldy’s mentorship approach
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• Maintained flexibility for future growth, allowing sub-brands to be seamlessly integrated
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• Appealed to entrepreneurs and business owners, positioning Keldy as a trusted partner in their journey

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2. Logo & Visual Identity Development

With insights from Brander, we crafted a logo and brand identity that embodied Keldy's personality and purpose.

The Logo – A refined, modern design that:

• Represents strategic guidance and partnership through interwoven shapes and a sense of flow
• Balances professionalism with approachability, ensuring it appeals to both startups and established businesses

Color Palette & Typography –

• Selected a color scheme that evokes trust, stability, and collaboration, ensuring a welcoming yet authoritative presence
• Integrated a versatile typeface, balancing modernity and clarity, allowing for future sub-brand extensions

Scalability & Flexibility –

• Designed brand elements to be adaptable, ensuring future services or sub-brands could be seamlessly incorporated
• Created brand guidelines, ensuring visual consistency across digital and print platforms

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The Outcome: A Strong, Scalable Brand Identity

Through strategic brand development and data-driven design, LimeHub helped Keldy:

✔ Build a Cohesive, Recognizable Brand – A distinctive identity that reflects mentorship, strategy, and trust
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✔ Position Itself for Growth – A scalable brand framework that can evolve with new services or sub-brands
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✔ Stand Out from Competitors – A unique, data-backed brand identity that differentiates Keldy in the business mentorship space

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Looking for a Brand & Identity Design That Drives Business Growth?

Your brand is more than just a logo—it’s a strategic asset that sets you apart and connects with your audience.

At LimeHub, a leading brand agency, we use Brander to create data-driven, scalable brand identities that align with your vision and market positioning.

Explore our Brand & Identity Design Services or learn more about Brander.

Let’s build a brand that positions you for success. Contact us today.

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