Keldy provides business mentorship services - supporting new entrepreneurs and sole traders navigate the complex landscape of starting and scaling a business. Keldy provides bespoke, strategic advice to clients and therefore places relationships and effective communication at the forefront of the brand.
LimeHub was engaged to create a brand identity for Keldy that best reflected the supportive approach tnat emphasises relationships and communication, and which differed from competitors within the space.
Keldy's branding needed to reflect both Keldy's founder, Kellie, as a personal brand but also be able to stand out on its own as a business. The branding also needed to be flexible and scalable for potential future sub brands including how the brand elements would grow to accommodate for these services.
We understand that branding is more than design - it needs to reflect the brand and speak to the audience. Colours, shapes, and fonts are strategic levers which is why we started off by with our proprietary brand development application, Brander by LimeHub, to build a brand profile and use the data from Brander to help define and validate design decisions.