Solutions categories restructured
Brand & Website Refresh
CMS-driven Webflow website
The website had grown alongside the business, accumulating depth and capability as the solution portfolio expanded. As NVMS prepared for its next chapter, the opportunity was to build a digital presence that matched the breadth of what the business had become, with clearer navigation and stronger relationships between service categories for first-time visitors.
LimeHub had completed the NVMS brand refresh in a prior engagement, building a cohesive visual identity to replace one that had evolved organically over decades. With a modernised brand in place, the website became the natural next step: the most visible place to bring the new identity to life and ensure the two worked as a single, connected piece of work.
The two projects were delivered as one integrated engagement, ensuring there was no gap between the new brand and its expression online.
"The expertise ran deep. The website needed to surface it."
When we audited the existing site, the content was solid. NVMS had detailed information about their products, services, and capabilities. What needed rethinking was how it was organised. The site had evolved naturally as the business grew, with new pages and sections added over time. The result was a structure that reflected NVMS's internal categories rather than how their clients actually search for solutions.
A mining operations manager looking for continuous vibration monitoring doesn't think in terms of product classifications. They think in terms of the problem they need to solve. The site needed to be reorganised around buyer problems and use cases, not internal product groupings.
The site had been organised around how NVMS was structured internally. It needed to be reorganised around how their clients actually look for solutions.
We rebuilt the information architecture from the ground up, grouping NVMS's portfolio into four clear solution categories: Asset Health, Precision Test & Measurement, Digital Connectivity, and Services. Each category was designed as a self-contained pathway that guides visitors from a high-level understanding of the solution area through to specific products, technical specifications, and contact points. The navigation was simplified so that a first-time visitor could orient themselves within seconds.
The UI was designed to reinforce NVMS's refreshed brand identity while making complex technical information immediately accessible. The new blue, introduced during the brand refresh, became a structural element in the design, used to create visual hierarchy and guide the eye. Layouts were built for scannability: clear headings, concise descriptions, and prominent calls-to-action that work on desktop and mobile. The design had to feel as precise and reliable as the monitoring solutions NVMS sells.
The site was built in Webflow with CMS collections for products, services, and content. This means the NVMS team can add new products, update specifications, and publish content without developer support. SEO foundations were built into the page structure, and the site was tested across devices and browsers before the 28 June go-live. A one-hour virtual training session was delivered to the team, recorded for future reference, and followed by 30 days of hypercare support.
Asset Health, Precision Test & Measurement, Digital Connectivity, and Services, each with intuitive pathways from overview to product detail
Brand refresh and website rebuild delivered as one integrated engagement, go-live 28 June 2024
Product pages, service categories, and content managed independently by the NVMS team
For a business with a portfolio as deep and technical as NVMS's, the website is now the primary tool for helping prospects understand what's available and find what's relevant. The four solution categories create clear entry points. The refreshed brand identity runs through every page. And the CMS structure means the site can grow as the business does, without becoming the same kind of ungovernable maze it replaced. Because the brand refresh and website rebuild were delivered as a single engagement, there was no gap between the new identity and its digital expression. The brand was designed for the web. The web was built for the brand. The result is a digital presence that finally matches 35 years of expertise.
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