Measuring the Impact of Your Brand: Metrics That Convince Decision-Makers
Measuring the Impact of Your Brand: Metrics That Convince Decision-Makers
With the right frameworks, data sources, and tools, brand impact can be measured. And when measured, brand becomes more than a visual identity - it becomes a business driver.
Rede Project Consulting was founded by two experienced professionals who had worked together for decades and decided to launch their business amid the Covid-19 pandemic. Rather than waiting for the perfect moment, they chose to develop a compelling brand and website upfront, ensuring they were ready to scale their business at a moment’s notice.
However, branding posed a unique challenge:
The founders had differing design preferences and struggled to align on a cohesive vision.
Previous attempts at logo design didn’t resonate with their identity or differentiation in a saturated market.
They needed a brand that not only looked great but also carried strategic meaning—setting them apart from competitors.
Recognizing the need for a structured and strategic branding approach, Rede engaged LimeHub, a leading brand agency, to craft a unique and meaningful identity.
Our Solution: A Data-Driven Approach to Branding
At LimeHub, we believe that branding should be rooted in strategy, not just aesthetics. To overcome the subjectivity often associated with brand design, we leveraged our proprietary brand development tool, Brander, ensuring Rede’s brand was:
✔ Aligned with their market positioning ✔ True to their business values and purpose ✔ Visually appealing and representative of their identity
1. A Scientific Approach to Brand & Identity Design
To eliminate guesswork, we guided the Rede founders through our structured brand evaluation process, powered by Brander by LimeHub—our proprietary brand governance platform.
Using Brander, we:
Mapped out brand differentiation within the competitive project consulting market
Aligned the founders' vision by analysing their responses to strategic branding prompts
Defined brand purpose, tone, and aesthetic preferences in a structured, data-driven manner
With Brander, we removed the subjectivity and inefficiencies of traditional branding exercises, allowing Rede’s founders to align on their brand identity in a matter of days rather than weeks.
This approach not only saved time and costs but also ensured the final brand reflected both the strategic market position and the founders' preferences.
2. Logo & Brand Identity Development
Once we had clear insights into Rede’s vision and values, we crafted a brand that was both visually compelling and deeply meaningful.
The Icon – A stylized infinity symbol representing collaboration and continuous excellence in project management. The two interlocking elements symbolize teamwork and the seamless coming together of professionals.
The Wordmark – The Rede typography was custom-built to balance gender neutrality, ensuring broad appeal.
Subtle rounding on the ‘R,’ ‘e,’ and ‘d’ softened the sharp corners, striking a balance between strength and approachability.
This refinement allowed the brand to resonate with a diverse audience while maintaining a modern, professional aesthetic.
The Milestone – The full stop at the end of "Rede" represents a project milestone, a widely recognized symbol in project planning and reporting.
Its strategic placement reinforces Rede’s commitment to project success.
The Cinnabar color draws attention without overpowering the design, creating a refined, confident brand presence.
The Outcome: A Cohesive & Impactful Brand
LimeHub’s strategic brand and identity design process delivered a brand that:
Strengthens Market Positioning – A visually striking and meaningful brand that sets Rede apart in the consulting space.
Resolves Subjectivity in Branding – By using Brander’s data-driven insights, we aligned the founders’ vision into one cohesive identity.
Accelerates Business Readiness – With a fully developed brand and identity, Rede Project Consulting was equipped to hit the ground running from day one.
Looking for a Brand & Identity Design That Reflects Your Business?
Your brand isn’t just a logo—it’s a strategic asset that defines your business and sets you apart.
At LimeHub, a leading brand agency, we specialize in data-driven brand development using Brander to create powerful, meaningful identities that resonate.
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