A successful, compelling brand for a commercial project management consulting company.
Rede Project Consulting was founded by two experienced professionals who had worked together for decades and decided to launch their business amid the Covid-19 pandemic. Rather than waiting for the perfect moment, they chose to develop a compelling brand and website upfront, ensuring they were ready to scale their business at a moment’s notice.
However, branding posed a unique challenge:
Recognizing the need for a structured and strategic branding approach, Rede engaged LimeHub, a leading brand agency, to craft a unique and meaningful identity.
At LimeHub, we believe that branding should be rooted in strategy, not just aesthetics. To overcome the subjectivity often associated with brand design, we leveraged our proprietary brand development tool, Brander, ensuring Rede’s brand was:
✔ Aligned with their market positioning
✔ True to their business values and purpose
✔ Visually appealing and representative of their identity
To eliminate guesswork, we guided the Rede founders through our structured brand evaluation process, powered by Brander by LimeHub—our proprietary brand governance platform.
Using Brander, we:
With Brander, we removed the subjectivity and inefficiencies of traditional branding exercises, allowing Rede’s founders to align on their brand identity in a matter of days rather than weeks.
This approach not only saved time and costs but also ensured the final brand reflected both the strategic market position and the founders' preferences.
Once we had clear insights into Rede’s vision and values, we crafted a brand that was both visually compelling and deeply meaningful.
The Icon – A stylized infinity symbol representing collaboration and continuous excellence in project management. The two interlocking elements symbolize teamwork and the seamless coming together of professionals.
The Wordmark – The Rede typography was custom-built to balance gender neutrality, ensuring broad appeal.
The Milestone – The full stop at the end of "Rede" represents a project milestone, a widely recognized symbol in project planning and reporting.
LimeHub’s strategic brand and identity design process delivered a brand that:
Your brand isn’t just a logo—it’s a strategic asset that defines your business and sets you apart.
At LimeHub, a leading brand agency, we specialize in data-driven brand development using Brander to create powerful, meaningful identities that resonate.
Explore our Brand & Identity Design Services or discover how Brander transforms branding.
Let’s build a brand that makes an impact. Contact us today.
Contact us to find out how our strategists and designers can help bring your brand to life.
