Measuring the Impact of Your Brand: Metrics That Convince Decision-Makers
Measuring the Impact of Your Brand: Metrics That Convince Decision-Makers
With the right frameworks, data sources, and tools, brand impact can be measured. And when measured, brand becomes more than a visual identity - it becomes a business driver.
OneTeam IT, a leading provider of IT infrastructure solutions, sought to maximize their brand visibility and engage a highly technical audience at the annual eResearch Conference—a premier event for research computing and data-intensive science.
As a booth sponsor and coffee cart sponsor, OneTeam IT wanted to:
Stand out in a crowded exhibitor space and leave a lasting impression
Create event merchandise that resonated with IT professionals and researchers
Strengthen brand awareness among decision-makers in the research and technology sectors
With LimeHub’s expertise in event marketing and event merchandise design, we crafted a strategic approach to maximize brand exposure and engagement.
Our Solution: A Strategic Approach to Event Branding
We executed a multi-layered event marketing strategy that blended booth design, sponsorship branding, and themed merchandise to captivate attendees and build brand affinity.
1. High-Impact Booth & Coffee Cart Branding
To ensure OneTeam IT’s brand was front and center, we:
Designed a visually compelling booth that emphasized their expertise in IT infrastructure for research teams
Created custom-branded coffee cups and a fully branded coffee cart, reinforcing brand visibility during the busiest networking moments
Strategically placed messaging and visuals to highlight OneTeam IT’s key value propositions in research IT solutions
2. Custom Event Merchandise with a Pop Culture Twist
Understanding that IT professionals often have a deep appreciation for pop culture, we created a custom-designed t-shirt that merged Star Wars references with the theme of the event.
The Concept: "Storage Wars" – a clever play on the Star Wars universe, directly linking to the eResearch community’s huge storage needs for managing vast amounts of scientific data.
The Execution: A visually striking, high-quality print design featuring IT-themed graphics and humor that resonated with the tech-savvy, data-focused audience.
The Impact: The limited-edition t-shirt became a conversation starter, driving foot traffic to the booth and ensuring attendees wore the OneTeam IT brand throughout the event.
3. Seamless Integration of Branding Across Event Touchpoints
To reinforce OneTeam IT’s presence at every opportunity, we:
Ensured consistent branding across all assets, from signage to digital screens
Designed event materials that were engaging, professional, and memorable
Encouraged social sharing by creating Instagrammable (LinkedIn) moments at the booth and coffee cart
The Results: Brand Visibility & Audience Engagement
The event marketing campaign delivered tangible benefits for OneTeam IT:
Maximized Brand Exposure – Consistently visible across the event through the booth, coffee cart, and merchandise
Stronger Audience Engagement – The Storage Wars t-shirt sparked meaningful conversations and booth interactions
Memorable Brand Association – OneTeam IT was not just another exhibitor; they became a talking point among attendees
Planning Your Next Event? Let’s Make It Unforgettable.
From strategic event marketing to creative merchandise design, LimeHub specialises in helping B2B brands make a lasting impact at industry events.
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