Measuring the Impact of Your Brand: Metrics That Convince Decision-Makers
Measuring the Impact of Your Brand: Metrics That Convince Decision-Makers
With the right frameworks, data sources, and tools, brand impact can be measured. And when measured, brand becomes more than a visual identity - it becomes a business driver.
Given the technical nature of their work, Novoviah requires a design partner who can not only execute visually but also understand the context and constraints of the pharmaceutical space.
As a growing pharmaceutical and diagnostics company, Novoviah requires regular access to high-quality design work that supports their evolving needs. From the lab to the boardroom—and everything in between—designs need to be:
Visually aligned with their brand
Scientifically accurate and professionally presented
Designed to function across different use cases, from internal signage to industry events
Given the technical nature of their work, Novoviah needed a design partner who could not only execute visually but also understand the context and constraints of the pharmaceutical space.
Our Solution: Scalable Design Support Across Touchpoints
LimeHub has become Novoviah’s trusted design partner, providing ongoing, on-demand graphic design services tailored to the needs of a technical, fast-moving team.
1. Cross-Channel Design Expertise
Our work has spanned both physical and digital mediums, including:
Pull-up Banners for industry conferences and science forums
Sample Labels for blood vials and diagnostic equipment, designed with consideration for regulatory and operational compliance
Custom Lab Coats embroidered and printed with consistent branding
Office Signage to create a branded workspace environment that reflects Novoviah’s professional standards
Virtual Backgrounds for video meetings, enhancing brand professionalism in remote and hybrid environments
2. Brand Consistency Across All Outputs
With the brand identity we originally developed for Novoviah, we ensured:
All assets remain consistent with the brand guidelines
New design assets can be created quickly without compromising on brand integrity
Internal teams can confidently represent the brand in every environment—from the lab to investor meetings
3. Efficient Collaboration with Technical Teams
We’ve developed a close working relationship with Novoviah’s team, allowing us to:
Translate technical subject matter into clear, accurate visual content
Work with minimal hand-holding and fast turnaround times
Proactively identify design needs and recommend enhancements as the business grows
The Outcome
Our long-standing relationship with Novoviah reflects the value of a design partner who understands both branding and biotechnology. Our design studio supports their continued growth with professional, on-brand materials across all touchpoints.
Explore our Graphic Design Services to see how we support growing brands with specialised design solutions.
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