Measuring the Impact of Your Brand: Metrics That Convince Decision-Makers
Measuring the Impact of Your Brand: Metrics That Convince Decision-Makers
With the right frameworks, data sources, and tools, brand impact can be measured. And when measured, brand becomes more than a visual identity - it becomes a business driver.
Recognising the need for a thoughtful and strategic approach to Branding, Novoviah engaged LimeHub to create a brand that was professional, scalable, and aligned with the expectations of a scientific and medical audience.
Novoviah is a biotechnology company at the forefront of T cell diagnostics, developing cutting-edge solutions like the Novoleukin Test System to support both clinical trials and future care applications. As a fast-growing company operating in a highly regulated industry, Novoviah needed a brand identity that would:
Communicate trust, reliability, and scientific integrity to clinical and research stakeholders
Stand out in a highly competitive pharmaceutical and biotech landscape
Lay the visual foundation for future marketing, product labeling, and partner engagement
Recognising the need for a thoughtful and strategic approach, Novoviah engaged LimeHub to create a brand that was professional, scalable, and aligned with the expectations of a scientific and medical audience.
Our Solution: Strategic Brand Development Powered by Brander
To deliver a brand identity that was both purposeful and powerful, LimeHub used Brander, our proprietary brand governance platform that eliminates subjectivity and provides data-driven brand foundations.
Our process included:
1. Brand Profiling via Brander
We began by guiding Novoviah through a structured brand discovery using Brander. This platform enabled us to:
Define the brand’s core attributes, including authority, precision, innovation, and accessibility
Establish the emotional tone and visual direction suitable for the pharmaceutical sector
Validate design decisions with objective input from founders and key stakeholders
2. Logo and Identity System Design
With clear brand parameters in place, our design team developed a modern, clean identity system that communicates trust and expertise:
Logo Design: A geometric symbol representing cellular precision, supported by clean typography for clarity and professionalism
Color Palette: A careful balance of clinical blues and soft neutrals to evoke trust and calm, with highlight tones used sparingly for emphasis
Typography: Contemporary, accessible typefaces to ensure legibility across digital and printed applications
Application Versatility: Designed to work across everything from product packaging and labelling to digital channels and pitch decks
3. Brand Toolkit and Guidelines
We delivered a complete lite brand toolkit upon we have contuinued to build over a number of years, which included:
Logo variations and usage rules
Typography and color guides
Use-case mockups to demonstrate brand consistency across physical and digital touchpoints
The Outcome
The brand identity has positioned Novoviah as a credible and future-focused player in the immunological testing space. The use of Brander ensured strategic alignment from day one and reduced turnaround time, enabling Novoviah to roll out their brand across key materials with confidence and consistency.
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