Brand & Identity Design | Sport Access HQ

The Remit

Sport Access HQ (SAHQ) is a software platform developed to help sporting clubs assess and enhance their accessibility and inclusivity. As a sub-brand of Inclusive Sport Design (ISD)—a leading advocate for inclusivity in sports—SAHQ needed a distinct yet connected brand identity that conveyed:

• Innovation – As a technology-driven platform, the branding needed to feel modern and forward-thinking.
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• Trust & Community – The brand had to appeal to sports clubs, organizations, and accessibility advocates, emphasizing collaboration and positive impact.
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• Alignment with ISD – While SAHQ needed its own unique identity, it also had to remain visually and conceptually linked to the ISD brand.

To create a compelling and strategically aligned brand identity, SAHQ partnered with LimeHub, a leading brand agency, to leverage Brander—our proprietary brand development tool—ensuring a structured, data-driven branding process.

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Our Solution: A Data-Driven Branding Approach

LimeHub’s branding methodology removes subjectivity from design, ensuring every visual decision aligns with the brand’s purpose, audience, and positioning.

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1. Defining Brand Identity Using Brander

To build a brand that resonates with SAHQ’s mission and audience, we used Brander, our proprietary brand governance platform, to:

✔ Analyze brand positioning within the sports tech and accessibility sector
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✔ Identify core brand attributes—balancing technology, inclusivity, and trust
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✔ Align SAHQ’s visual identity with both its mission and ISD’s existing branding

Through this structured approach, we ensured SAHQ’s brand identity was purposeful, consistent, and scalable—laying the groundwork for long-term recognition and trust.

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2. Logo & Visual Identity Development

With insights from Brander, we designed a logo and brand elements that effectively communicated SAHQ’s values:

Color Palette – We selected colors that conveyed trust (blues and greens) and innovation (subtle accents of vibrant tones) while ensuring accessibility and alignment with ISD’s branding.

Typography & Shapes – A clean, modern sans-serif typeface was chosen to reflect SAHQ’s tech-driven nature. Soft, rounded edges and fluid shapes were incorporated to represent community, inclusivity, and support.

Logo Concept – The SAHQ logo was crafted to:

• Visually connect with ISD’s branding while maintaining a unique identity
• Incorporate abstract elements representing collaboration and accessibility
• Ensure high legibility and adaptability across digital and print applications

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3. Establishing a Cohesive Brand Language

Beyond just a logo, we developed a comprehensive brand system that:

• Guides future design decisions for SAHQ’s website, app interface, and marketing materials
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• Maintains consistency across all digital and print touchpoints
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• Supports scalability, allowing SAHQ’s branding to evolve as the platform grows

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The Outcome: A Distinct Yet Connected Brand

LimeHub’s strategic brand & identity design delivered a modern, accessible, and cohesive brand identity for SAHQ that:

• Reinforces Innovation & Inclusivity – The branding reflects SAHQ’s role as a tech solution dedicated to making sports more accessible.
• Strengthens Market Positioning – The data-driven branding process ensured alignment with SAHQ’s mission and ISD’s existing brand equity.
• Creates a Scalable Identity – The flexible design system lays the foundation for future marketing and product expansion.

Looking for a Brand & Identity Design That Aligns with Your Mission?

Your brand should be more than just a logo—it should tell a strategic, compelling story that connects with your audience.

At LimeHub, a leading brand agency, we use Brander to create data-driven, scalable brand identities that stand out in competitive markets.

Explore our Brand & Identity Design Services or discover how Brander streamlines brand development.

Let’s build a brand that drives impact. Contact us today.

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