Core services showcased
Industry sectors represented
A project portfolio built to grow
Rede Project Consulting came to this engagement with something most early-stage businesses don't have: a fully developed, strategically grounded brand identity already in place. The brand work LimeHub had completed in the prior engagement gave the website a clear visual foundation to build from, and the brief was to translate that identity into a digital presence that could do justice to the depth of Rede's experience.
The business was growing, operating across thirteen industry sectors and delivering client-side project management and advisory services on projects of varying scale and complexity. What they needed was a website that communicated that breadth clearly, gave prospective clients an immediate sense of the team behind the work, and made it easy for Rede to keep the site current as new projects were delivered and new people joined.
Most website briefs start with a blank canvas. This one started with a brand identity already built which meant our design decisions had a clear direction before we started.
Rede's point of difference in the market is the depth of personal involvement their team brings to every engagement. The business operates across a genuinely wide range of sectors, has delivered projects of real scale and complexity, and has built trusted relationships with clients in both the private and public sectors. That story needed to be visible on the site, not buried in copy.
The portfolio was particularly important. Rede's project experience spans aviation infrastructure at Brisbane Airport, retail developments for major national brands, commercial fit-outs, and beyond. A static site would struggle to keep pace with a portfolio that active. The CMS architecture needed to be a genuine priority from the outset.
The brand identity established in the prior engagement gave the website a strong and consistent visual foundation. The opportunity was to build a site worthy of it.
With a clear brand identity already established, the design work began from a position of confidence. The sky blue primary colour, the custom logomark, and the typographic system developed in the brand engagement were carried directly into the website, ensuring the two felt like a single, coherent piece of work rather than separate projects. The result is a site that looks and feels distinctly like Rede from the first moment.
The site is organised around Rede's five core services, thirteen industry sectors, featured projects, team, client relationships, and testimonials. Navigation is clean and direct, with a persistent contact prompt ensuring visitors always have a clear next step available. The homepage opens with a video background of the Brisbane city skyline, immediately grounding the firm in its market and giving the site an energy that static imagery alone couldn't achieve.
The project portfolio is the most dynamic part of the site, and it needed to work accordingly. Individual project pages were built as a Webflow CMS collection, each with a consistent structure covering the client, sector, project scope, and outcomes. The Rede team can add new projects, update existing ones, and manage team profiles without needing developer support. SEO best practices were applied across the site at build, giving the content the best possible foundation for organic visibility.
Each service given dedicated space and a consistent visual treatment that reflects the professionalism Rede brings to every engagement
The breadth of Rede's industry experience is immediately visible, communicating capability without overwhelming the visitor
The Rede team can publish new projects, update team profiles, and keep the site current without returning to a developer
The website gave Rede a digital presence that reflects the scale and professionalism of the business they had built. Prospective clients visiting the site encounter a firm with a clear service offering, a proven track record across a wide range of sectors, and a team with genuine depth of experience. Combined with the brand identity developed in the prior engagement, Rede entered the market with a complete, cohesive presence ready to support their growth.
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