LimeHub was engaged by the Brisbane Shoulder Fellowship to design and develop a website that would serve as a digital representation of their orthopaedic fellowship program. The primary objective was to create a website that not only conveyed professionalism and shared research findings but also celebrated the unique character of Brisbane, where the fellowship is located.
The fellowship's core mission is to provide orthopaedic surgeons with sub-specialist training in advanced arthroscopic skills. Over the course of a year, fellows gain exposure to a wide spectrum of arthroscopic surgeries, ranging from basic procedures like subacromial decompressions and cuff repairs to advanced techniques such as superior capsular reconstructions, muscle advancements, arthroscopic Latarjet, and arthroscopic brachial plexus dissections.
To capture the essence of Brisbane, known for its sub-tropical climate and outdoor attractions, our team carefully curated the website's design elements. The choice of colours, imagery, and shapes was aligned with Brisbane's vibrant and inviting brand, appealing to both the professional aspect of the fellowship and the allure of the city itself.
One of the distinctive features of this project was the client's request to make the website feel "alive" and dynamic, going beyond the typical functionality of a medical website. We embraced this challenge by incorporating interactive elements, engaging visuals, and a user-friendly interface, resulting in a website that truly embodies the spirit of the Brisbane Shoulder Fellowship.
The outcome was a website that not only fulfilled its functional requirements but also captured the fellowship's professionalism and research-driven focus. Simultaneously, it showcased the unique charm of Brisbane, making it an appealing destination for orthopaedic surgeons from around the world. By embracing the concept of a "living" website, our team transformed a standard medical platform into a dynamic, engaging online presence, inviting prospective fellows to embark on a transformative journey of orthopaedic training in the captivating city of Brisbane.