There's a lot of buzz - some echoing the “websites are dead” camp - driven by the rise of generative AI. It sounds dramatic, catchy. But in reality, websites remain the backbone of discovery in the AI era. Without fresh, well-structured web content, AI search tools - ChatGPT, Perplexity, Bard, etc. - have nothing to read.
With their identity evolving and their client base expanding, OneTeam IT needed a website that clearly communicated their unified structure and end-to-end service offering.
OneTeam IT was formed through the merger of Sundata and Team Computing, two established and respected IT providers. While the rebrand had laid a strong foundation, their existing website no longer reflected the scale, service diversity, or professionalism of the new business entity. The legacy site lacked cohesion, visual polish, and clarity around their offering - making it difficult for clients to understand who OneTeam IT was and what they stood for.
With their identity evolving and their client base expanding, OneTeam IT needed a website that clearly communicated their unified structure and end-to-end service offering - while staying true to their bold, honest, and straightforward tone of voice.
Our Approach
LimeHub led the website transformation from strategy to launch. We began with stakeholder interviews and a competitor analysis to uncover content gaps, clarify user journeys, and determine what needed to change visually and structurally.
Key steps included:
Website Architecture & UX Planning: We restructured the site around user-centric navigation and clear service pillars to reduce confusion and improve discoverability.
Messaging & Copywriting: Content was rewritten to reflect OneTeam IT’s personality - confident, honest, and jargon-free - ensuring technical capabilities were framed in a relatable way for decision-makers.
Design Execution: The visual design was intentionally clean and modern, echoing the brand's simplicity and professionalism. We incorporated bold callouts, intuitive layout patterns, and subtle interactions to create a polished experience.
Webflow Development: The new site was built in Webflow, giving the internal OneTeam IT team autonomy to update content easily and adapt the site as the business grows.
The Outcome
The redesigned OneTeam IT website is a true reflection of the organisation’s transformation - simple, strong, and aligned with their no-nonsense, solution-oriented culture. It communicates their consolidated offering with clarity and visual impact, helping prospective clients quickly understand who they are, what they do, and why they’re different.
Highlights
Clear, streamlined site structure showcasing all core service areas
Stronger positioning and storytelling aligned with brand values
Bold, modern UI that reinforces trust and professionalism
Scalable platform for future marketing and content efforts
.png)
