As fantastic as the use of video is, it’s also essential to ensure that your videos are optimised for the platform and intended audience.
In this article, we go through some basic areas to cover to ensure your social media schedule is customised for each social channel including image dimensions, hashtags, and automation platforms.
For B2B marketers, delivering high-quality leads is essential for job performance. Demonstrating a direct and positive return on investment, however, means that B2B marketers will benefit from higher budgets, more authority, and faster approval processes.
Contrary to popular belief, marketing automation can be both simple and inexpensive. Even small or heavily sales-driven (versus marketing-driven) organisations can create a seamless digital program that fully integrates across multiple systems for a fraction of the cost of enterprise automation platforms.
Understanding psychology and techniques of persuasion allows us to influence the behaviour of our customers and prospects, and if done correctly, to improve marketing results and revenue.