Measuring the Impact of Your Brand: Metrics That Convince Decision-Makers
Measuring the Impact of Your Brand: Metrics That Convince Decision-Makers
With the right frameworks, data sources, and tools, brand impact can be measured. And when measured, brand becomes more than a visual identity - it becomes a business driver.
Remit: Showcasing IBM Implementation Success Stories
OneTeam IT, a well-respected IBM Gold Partner, approached LimeHub with the remit to share their success stories of IBM implementation projects with clients such as The University of Queensland, Auto & General, and The Queensland Cyber Infrastructure Foundation. These projects were not just about technology; they were about building trust and nurturing strong client relationships.
Key Considerations
OneTeam IT had successfully implemented IBM solutions for a range of clients, achieving impressive results. Our objective was to craft compelling narratives that showcased these successes to a broader audience.
Key considerations included:
Client Relationships: Highlighting the trust and strong relationships OneTeam IT had established with their clients.
Project Scope: Detailing the complexity and scope of the IBM implementations, showcasing their technical expertise.
Visual Storytelling: Creating engaging video case studies and well-designed written case studies that captured the essence of each project.
End-to-End Production: Managing every aspect of video production, from storyboarding and interview design to directing, filming, and editing.
Solution
Our team at LimeHub embarked on a comprehensive project that spanned both written and video case studies:
Storytelling Excellence: Our writers crafted written case studies that effectively conveyed the challenges, solutions, and results of each IBM implementation. The narratives emphasised the strong relationships formed during the projects.
Engaging Video Productions: We took an end-to-end approach to video production. This included meticulous storyboarding, design of interview questions, directing, filming, and editing. The video case studies became dynamic visual narratives, bringing the successes to life.
Visual Design: The written case studies were not only well-written but also visually appealing, aligning with OneTeam IT's brand and showcasing the professionalism of the projects.
Results
The collaboration between OneTeam IT and LimeHub resulted in a series of compelling case studies that effectively showcased their expertise in IBM implementations. These success stories not only celebrated the technical achievements but also underscored the trust and strong relationships that OneTeam IT have with their clients.
We are proud to have played a part in helping OneTeam IT tell their success stories and elevate their brand. The two video case studies can be found in the links below.
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