SiEmO Branding & Identity

About Project

An innovative software application requires the right branding in order to communicate the right messaging to it's audience and compel them to engage.

Live Project
Category
Branding
Client
SiEmO
Release
May 2019

The Remit

SiEmO is a pre-launch, AI-driven strategic marketing software application. Like all software startups, there is a bit of a chicken and egg revolution with branding, UI, testing, prototyping, pivoting, rebranding, development, more pivoting, etc. After the initial alpha version of the application, it was time to take branding a little more seriously.

Key Considerations

Luckily for us, the SiEmO tool has a brand developer, so we were presented with everything we needed - from market positioning, brand archetype, style preferences, and much, much more. Unlike projects where a logo, without any brand identity exists, is needed, we were fully prepared to deliver the right branding, the first time around.

The Solution

The Creator brand archetype, which doesn't compete on price, requires a bold and innovative design. We began by selecting the right font and editing it to create a custom typographic design. We chose bold colours that contrast and which are uncommon so that the branding would stand out while being unapologetically bold. The result:

SiEmO Colour

SiEmO Black Text

SiEmO White

SiEmO Black

SiEmO Icon

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