SiEmO is a pre-launch, AI-driven strategic marketing software application. Like all software startups, there is a bit of a chicken and egg revolution with branding, UI, testing, prototyping, pivoting, rebranding, development, more pivoting, etc. After the initial alpha version of the application, it was time to take branding a little more seriously.
Luckily for us, the SiEmO tool has a brand developer, so we were presented with everything we needed - from market positioning, brand archetype, style preferences, and much, much more. Unlike projects where a logo, without any brand identity exists, is needed, we were fully prepared to deliver the right branding, the first time around.
The Creator brand archetype, which doesn't compete on price, requires a bold and innovative design. We began by selecting the right font and editing it to create a custom typographic design. We chose bold colours that contrast and which are uncommon so that the branding would stand out while being unapologetically bold. The result:
Contact us to find out how our brand strategists and designers can help bring your brand to life.