Sales

While LinkedIn is perhaps the most effective social network for B2B businesses, it is often used ineffectively. Generating B2B sales leads on LinkedIn requires a strong personal and professional brand, an optimised profile, and meaningful relationships.

A sale is an exchange of value, and a deal done right is one where the prospect doesn’t feel they've been sold to. By adding value and strategically controlling the buying journey, both parties ultimately win in the end.

Pricing is one of the four P’s which make up the Marketing Mix – a fundamental feature of a marketing strategy. Find out which strategies are best suited to your business.

For B2B marketers, a compelling presentation can be the difference between converting a lead or losing a valuable opportunity.

For B2B businesses, relationships are everything. Strong relationships built on trust are the key to B2B lead generation and conversion.

We live in a world of information-chaos. The first few times a person sees your advert or content, they might not even register as many of us have become resistant to advertising.