Marketing Psychology

This article explores how marketers can leverage the availability heuristic to enhance brand awareness and influence consumer behaviour.‍

The Asch Conformity Experiment is a classic psychology study that explains a lot about why consumers follow trends, trust reviews, and choose familiar brands. In marketing terms, it’s the foundation of what we now call social proof - the art of influencing decisions through perceived consensus.

While there's no definitive method to completely foresee what a consumer will do next, the Theory of Planned Behavior (TPB) offers valuable insights into understanding and predicting customer intentions.

This article delves into the intricacies of the Paradox of Choice and provides actionable tips on how to simplify options to drive conversions.

The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.

Pricing is one of the four P’s which make up the Marketing Mix – a fundamental feature of a marketing strategy. Find out which strategies are best suited to your business.