A strong brand can help prospects to make a decision, by subconsciously informing them of what they can expect to receive - from quality, price and service.
Who should be advertising, how much to budget for and how to get the best return on your investment. Included in this article is an infographic of a Facebook Campaign Funnel ready-made for you.
While LinkedIn is perhaps the most effective social network for B2B businesses, it is often used ineffectively. Generating B2B sales leads on LinkedIn requires a strong personal and professional brand, an optimised profile, and meaningful relationships.