ROI

Content marketing is one of the most impactful activities for B2B companies. It does, however, require a long-term strategic commitment.

A strong brand can help prospects to make a decision, by subconsciously informing them of what they can expect to receive - from quality, price and service.

Who should be advertising, how much to budget for and how to get the best return on your investment. Included in this article is an infographic of a Facebook Campaign Funnel ready-made for you.

Having relevant micro-influencers on-side presents unparalleled opportunities for brands. Find out how to exploit it to supercharge yours.

Understand how to measure the health of your brand, and consequently how to improve it.

For B2B marketers, a compelling presentation can be the difference between converting a lead or losing a valuable opportunity.