strategy

Brand
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Businesses giving back is the new black

It is possible to balance social impact and financial goals. Profit and ethics are not mutually exclusive, nor are they paradoxical. In fact, for businesses they are the new black.
Digital
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7 Simple Rules for Small Business Social Media Strategy

In this digital age, a social media profile has the power to make or break a small business. These seven simple rules will help you manage your small business’ social media like a pro!
Leadership
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How to increase revenue through customer and employee retention

This article explores the psychology of motivation and provides insight into how businesses should best use incentives to increase retention and revenue.
Content
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Four Major Issues Faced by Networking Professionals to be Tackled by Tech Businesses

Successful marketing positions the client as the hero. Networking vendors and partners must, therefore, create powerful narratives and tools which address the short-term and the long-term benefits to networking professionals.
Brand
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The Vibe of Branding

A strong brand can help prospects to make a decision, by subconsciously informing them of what they can expect to receive - from quality, price and service.
Technology
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The Simple Guide to B2B Marketing Automation

Contrary to popular belief, marketing automation can be both simple and inexpensive. Even small or heavily sales-driven (versus marketing-driven) organisations can create a seamless digital program that fully integrates across multiple systems for a fraction of the cost of enterprise automation platforms.

@limehub_marketing