strategy

Brand
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Harnessing unconscious bias to influence buying decisions

Two sure-fire techniques to influence the buying decisions of your prospects by harnessing the power of unconscious bias.
Brand
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Businesses giving back is the new black

It is possible to balance social impact and financial goals. Profit and ethics are not mutually exclusive, nor are they paradoxical. In fact, for businesses they are the new black.
Digital
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7 Simple Rules for Small Business Social Media Strategy

In this digital age, a social media profile has the power to make or break a small business. These seven simple rules will help you manage your small business’ social media like a pro!
Brand
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The 3 Most Grave Mistakes Made in B2B Branding

We’ve put together the three biggest mistakes we’ve observed during our collective marketing careers which we hope will help other businesses learn from.
Content
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Four Major Issues Faced by Networking Professionals to be Tackled by Tech Businesses

Successful marketing positions the client as the hero. Networking vendors and partners must, therefore, create powerful narratives and tools which address the short-term and the long-term benefits to networking professionals.
Technology
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The Simple Guide to B2B Marketing Automation

Contrary to popular belief, marketing automation can be both simple and inexpensive. Even small or heavily sales-driven (versus marketing-driven) organisations can create a seamless digital program that fully integrates across multiple systems for a fraction of the cost of enterprise automation platforms.

@limehub_marketing