SEO

Behind every successful business is a bulletproof strategy. To remain successful, companies must create, implement, and manage their strategy on an ongoing basis because the online world is dynamic and unreliable. If you notice any of these signs, it's an indication that your company needs to reevaluate and modify its digital marketing strategy.

There are still many websites that don't optimise for search engines – especially in the B2B space. It's still possible to appear on the first page organically with a great strategy and a few months of commitment.

Voice search is on the rise, with 50% of searches estimated to be voice searches by 2020. However, voice search optimisation might not be necessary for all businesses.

Even businesses with big budgets and fully-resourced teams can benefit from free marketing tools. For smaller businesses, they are essential. So, we’ve put together a list of the most impressive freebies that we’ve tested for all those curious marketers and owners out there.

In this article, we go through some basic areas to cover to ensure your social media schedule is customised for each social channel including image dimensions, hashtags, and automation platforms.