Put simply, a good marketing strategy helps organisations achieve their objectives from the right amount of effort and financial investment. Conversely, marketing without a strategy results in wasted investments and generally disappointing results. The purpose of this book is to provide a good — nay, great! — marketing strategy to help you achieve your organisational objectives.
Level Up is where marketing theory and business reality meet to take organisations from sales-driven to proactive demand-driven marketing machines over a 12-month program.
While marketing is complex, it need not be complicated