Design

Most conversations about conversion rate optimisation (CRO) start with the usual suspects - button colours, UX tweaks, or split-testing headlines. But before you start changing what users see, you need to understand why they’re there in the first place. Because the journey to conversion starts long before the click.

This article delves into the art and science of crafting personas to guide targeted and effective UX design.

Emotional design transcends beyond aesthetics, embedding itself in the very essence of user interactions and experiences.

By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.

The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.

Combining empathy, creativity, and problem-solving, design thinking offers businesses a valuable framework for driving success.