Brand

Without trust, sales cycles drag on, decision-makers hesitate, and marketing struggles to generate engagement. But when trust is embedded into the buyer’s journey from the very first touchpoint, deals move faster, friction is reduced, and revenue flows more efficiently.

The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.

Don't let a crisis ruin your brand's reputation! In this blog, we cover some key strategies for protecting brand reputation and crisis response planning.

Want to take your business to the next level? Understanding the psychology behind design can make all the difference. From shape theory to color theory, a well-designed brand can increase recognition, create a competitive advantage, and even boost perceived value.

Like written and verbal communication, a design language is a visual communication tool. It is a powerful way to influence the purchasing decisions of consumers.

This year, based on submissions via our brand automation tool, Brander by LimeHub, we identified interesting insights into how bias may be affecting the accuracy of a brand – and consequently its revenue potential.