Brand

Digital
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How to use LinkedIn as an Effective B2B Selling Tool

While LinkedIn is perhaps the most effective social network for B2B businesses, it is often used ineffectively. Generating B2B sales leads on LinkedIn requires a strong personal and professional brand, an optimised profile, and meaningful relationships.
Strategy
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Finding your Optimal Marketing Mix

The marketing mix is typically explained through the four P’s which are the most crucial fundamentals to an effective marketing strategy and business growth. Find out how to determine your optimal mix.
Strategy
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Five Burning Questions B2B Businesses Need to be Asking Their Customers

When you understand your audience, your business benefits - but often, it’s hard to know what questions to ask customers in the first place.
Strategy
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A Comparison of Buyer Intent across Promotional Channels

Brand
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How to measure brand growth

Understand how to measure the health of your brand, and consequently how to improve it.
Strategy
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2020 B2B Marketing Trends & Predictions

In this article we explore this increasing complexity of marketing and delve into trends and predictions across technology, social media, branding, content, and customer experiences. We also look into who we predict to be the winners and the losers of 2020 and beyond.

@limehub_marketing