Business

Brand
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Businesses giving back is the new black

It is possible to balance social impact and financial goals. Profit and ethics are not mutually exclusive, nor are they paradoxical. In fact, for businesses they are the new black.
Strategy
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Applying Ergonomic Design Thinking to Grow Businesses

Hundreds of years of psychological research has confirmed that people will always do whatever takes the least effort. So what if we simply designed our business around people?
Leadership
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4 Signs Bad Leadership is Limiting the Potential of your Business or Department

We’ve identified four major symptoms of bad business leadership, which if observed should be tackled immediately.
Strategy
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How to Scale a Business in 6 Steps (for mere mortals)

Exponential success - from the garage to Silicon Valley - simply isn't a reality for many of us mere mortals struggling to effectively scale our businesses.
Strategy
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11 Steps to Creating an Effective Business Strategy for Small to Medium Businesses

In an attempt to decode the cryptic and nonfigurative nature of business strategy, we’re going to break it down for you here in a way that’s practical and easy to operationalise.
Strategy
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Five Burning Questions B2B Businesses Need to be Asking Their Customers

When you understand your audience, your business benefits - but often, it’s hard to know what questions to ask customers in the first place.

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