Digital Marketing

Digital
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The Return on Investment on LinkedIn B2B Advertising

For B2B marketers, delivering high-quality leads is essential for job performance. Demonstrating a direct and positive return on investment, however, means that B2B marketers will benefit from higher budgets, more authority, and faster approval processes.
Content
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The Secret to a High-Performing B2B Content Marketing Strategy

Content marketing is one of the most impactful activities for B2B companies. It does, however, require a long-term strategic commitment.
Technology
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Best practice for managing multiple tracking codes (tags) on your website

Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.
Strategy
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4 Key Ingredients to an Effective B2B Promotions Strategy

The digital revolution has transformed the world of B2B marketing and promotions. A stand-out strategy has never been more important.
Digital
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The Ultimate Facebook Campaign Funnel to Maximise Return

Who should be advertising, how much to budget for and how to get the best return on your investment. Included in this article is an infographic of a Facebook Campaign Funnel ready-made for you.
Digital
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How B2B Marketers Can Stretch LinkedIn Budgets

LinkedIn is one of the most powerful tools available to B2B marketers. These tricks we've learned will help you to get the most out of your LinkedIn budget.

@limehub_marketing