Digital Marketing

Strategy
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Finding your Optimal Marketing Mix

The marketing mix is typically explained through the four P’s which are the most crucial fundamentals to an effective marketing strategy and business growth. Find out how to determine your optimal mix.
Technology
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Best practice for managing multiple tracking codes (tags) on your website

Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.
Strategy
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The Formula for Growth Hacking

Growth Hacking is a cascading marketing strategy – creating virality for a business - that starts with a product or service that provides a solution to a problem.
Strategy
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Signs that your Digital Marketing Strategy has fallen behind

If your digital marketing strategy has fallen behind, you are more than likely being left in the dust.
Strategy
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4 Signs That Your Digital Marketing Strategy Needs a Makeover

Behind every successful business is a bulletproof strategy. To remain successful, companies must create, implement, and manage their strategy on an ongoing basis because the online world is dynamic and unreliable. If you notice any of these signs, it's an indication that your company needs to reevaluate and modify its digital marketing strategy.
Strategy
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Do you need a Marketing Strategy or a Campaign Plan - Free Template Included

Every business needs a marketing strategy, so if you don’t have one, then this is an excellent place to start because the success of campaigns will be predicated on the quality of the marketing strategy.

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