B2B

Marketing
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The Return on Investment on LinkedIn B2B Advertising

For B2B marketers, delivering high-quality leads is essential for job performance. Demonstrating a direct and positive return on investment, however, means that B2B marketers will benefit from higher budgets, more authority, and faster approval processes.
Marketing
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LimeHub set to support SAP channel marketing efforts across ANZ

LimeHub has become one of only eight Marketing Service Bureau agencies servicing the ANZ region and is thrilled to be part of the support team for the SAP partner ecosystem.
Marketing
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4 Key Ingredients to an Effective B2B Promotions Strategy

The digital revolution has transformed the world of B2B marketing and promotions. A stand-out strategy has never been more important.
Marketing
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Three Tactics Savvy B2B Marketers Leverage Today

The most successful B2B marketers use these three tactics to grow their business, boost their bottom line, and maintain strong relationships with their clients.
Marketing
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How to use LinkedIn as an Effective B2B Selling Tool

While LinkedIn is perhaps the most effective social network for B2B businesses, it is often used ineffectively. Generating B2B sales leads on LinkedIn requires a strong personal and professional brand, an optimised profile, and meaningful relationships.
Marketing
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Should Voice Search be a Critical Component of your B2B Marketing Strategy?

Voice search is on the rise, with 50% of searches estimated to be voice searches by 2020. However, voice search optimisation might not be necessary for all businesses.

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