Marketing

The marketing mix is typically explained through the four P’s which are the most crucial fundamentals to an effective marketing strategy and business growth. Find out how to determine your optimal mix.

How to maximise returns in both the short and long-term for both partners and vendors by optimising the strategic approach to MDF.

The problem many businesses face is knowing which platform has the highest concentration of potential customers. In this article, we’ll explore some simple techniques to find out.

A strong brand can help prospects to make a decision, by subconsciously informing them of what they can expect to receive - from quality, price and service.

We are self-confessed HubSpot fans, but also a young business, so we decided to try out Zoho One, a low cost ERP, as an alternative software.

This article covers why and how Facebook should be used by B2B companies to get the most impactful marketing results.