Marketing

Tired of pouring money into Google Ads campaigns that fail to deliver quality leads? The problem may not be your ads, but who (or rather when) you're targeting.

The anchoring effect plays a significant role in marketing, negotiations, pricing strategies, and more. Understanding the anchoring effect can help businesses and marketers make more informed decisions and shape consumer behaviour more effectively.

This article explores how marketers can leverage the availability heuristic to enhance brand awareness and influence consumer behaviour.‍

How to leverage the power of the group influence, and utilise social proof to create a compelling narrative for your products or services.

While there's no definitive method to completely foresee what a consumer will do next, the Theory of Planned Behavior (TPB) offers valuable insights into understanding and predicting customer intentions.

This article delves into the intricacies of the Paradox of Choice and provides actionable tips on how to simplify options to drive conversions.