How many touchpoints turns a prospect into a customer?

Post by 
Published 
I

f you aren’t new to marketing, then you will most likely have come across The Rule of Seven. This notion suggests that a prospective client must see your brand and message seven times before they will consider buying from you. While this isn’t a guarantee since many factors can affect this number, the point of the concept is to highlight the need for repetition, consistency and taking an omnichannel approach.

Single-source advertising doesn’t work.

We live in a world of information-chaos. The first few times a person sees your advert or content, they might not even register. Many of us have become resistant to advertising and will automatically gloss over them initially. This means that not only do you have to show adverts repetitively and give them ample time to cut through, but you also need your ads to pop up to the same audience across multiple platforms.

You need a brand which is easily recognisable.

There would be no point showing your audience ads, content or messaging across multiple platforms if they weren’t easily recognisable. This means that you need to have consistency across your brand. A brand isn’t just about visuals though – it encompasses the personality of a brand. It spans colours, fonts, messaging, writing style, archetypes, perceptions of price, quality, services, etc. etc.

Consistency, therefore, can become quite complex. For example, if your brand archetype is The Rebel, but you use two writers – one who writes in a rebellious way and one which writes in a formal corporate way, then your brand will lack consistency and impact.

In summary, if you want to cut through to your audience and turn prospects into customers, you need to take an omnichannel approach, you need to run campaigns for long enough so that your audience has a chance to notice you (at least seven times!), and your brand needs to be recognisable and consistent.

Sign Up To Our Newsletter

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Join Our Amazing
Community
THere's More

Post You mIght Also Like

All Posts
Digital
//

How to Customise & Optimise Social Media Automation Scheduling

In this article, we go through some basic areas to cover to ensure your social media schedule is customised for each social channel including image dimensions, hashtags, and automation platforms.
Digital
//

The Return on Investment on LinkedIn B2B Advertising

For B2B marketers, delivering high-quality leads is essential for job performance. Demonstrating a direct and positive return on investment, however, means that B2B marketers will benefit from higher budgets, more authority, and faster approval processes.
Digital
//

Is Facebook Marketing Suitable for B2B Companies?

This article covers why and how Facebook should be used by B2B companies to get the most impactful marketing results.
Digital
//

How Much it Costs to Generate 60+ High Quality B2B Leads in Just 2 Weeks

How does a B2B business generate 60+ leads in only 2 weeks and how much does it cost? Find out now.
Digital
//

7 Simple Rules for Small Business Social Media Strategy

In this digital age, a social media profile has the power to make or break a small business. These seven simple rules will help you manage your small business’ social media like a pro!

@limehub_marketing