Brands Designed for Growth
A strong brand doesn’t just look good - it creates alignment.We design brand identities and visual systems built for real-world application - across websites, campaigns, proposals, investor decks, and partner ecosystems.This isn’t design in isolation. It’s a structured brand system that supports long-term growth.
Brand is often misunderstood as creative expression. In reality, it’s structured communication. When positioning, messaging, and visual identity are connected, your brand becomes a commercial asset - one that increases recognition, reinforces trust, and improves consistency across every touchpoint. We don’t create disconnected design elements. We build cohesive systems that reduce ambiguity and increase confidence - internally and externally. Because growth requires alignment.
Our Approach
Brand Strategy Alignment
We translate your business objectives and market positioning into a clear brand framework that informs every visual and messaging decision.
Visual Identity Systems
We develop complete identity systems designed to function across digital, sales, and campaign environments.
Brand Guidelines & Governance
Consistency isn’t accidental - it’s engineered.
Brand Rollout & Enablement
A brand only works if it’s adopted.
Frequently Asked Questions
These are the questions we get asked the most. If you have something else on your mind, please contact us and we will get right back to you.....
What is it like to work with LimeHub?
Working with LimeHub is structured, collaborative, and refreshingly straightforward, with clear scopes, commercial transparency, senior-level involvement, and direct access to the people doing the work - no ticketing systems, no disappearing into the agency void, just practical, data-informed advice and a focus on building long-term partnerships that deliver measurable growth.
Do you offer full-service marketing support?
Yes - we provide end-to-end support across strategy, design, development, and marketing execution, covering brand, websites, demand generation, and performance optimisation; however, we’re not a production factory trying to be everything to everyone - we work best with mid-sized to large B2B organisations looking for a strategic partner who can think commercially and execute with precision.
What makes LimeHub different from other agencies?
LimeHub combines strategic thinking, creative execution, and technology in a way that keeps everything commercially grounded - we define positioning and measurable objectives before jumping into visuals or campaigns, you work directly with subject-matter experts rather than being handed off to layers of account managers, and we integrate strategy with development, AI, and performance measurement so the work doesn’t just look good, it drives results.
What industries do you specialise in?
We specialise in B2B and technical industries where clarity, credibility, and commercial impact matter, including technology and SaaS, financial services, insurance, professional services, enterprise IT, and scaling businesses. We’re particularly strong in complex environments where messaging needs to translate technical capability into commercial value and where sales cycles involve multiple stakeholders and rational decision-making.
Where is your team based?
LimeHub is proudly Australian and on-shore, headquartered in Brisbane with team members across Brisbane and Melbourne, servicing clients in every state and territory. We don’t outsource overseas or operate through layers of contractors - when you work with LimeHub, you collaborate directly with experienced Australian strategists, designers, and developers who understand the local market, business culture, and compliance landscape.
What’s the difference between brand strategy and brand identity?
Brand strategy defines your positioning, differentiation, and market direction. Brand identity translates that strategy into visual systems — including logo, typography, colour, and design frameworks. Strategy sets direction; identity expresses it.
How long does a brand identity project typically take?
Most projects range from 6–10 weeks depending on scope, stakeholder involvement, and whether strategy work is required beforehand.
How is a brand refresh different from a full rebrand?
A brand refresh evolves and modernises the existing brand without discarding core identity elements, preserving brand equity while improving market relevance.
What's included in a full brand guidelines document?
Full brand guidelines include logo usage, colour palettes, typography, imagery, iconography, messaging frameworks, tone of voice, governance rules, and asset management protocols.
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