Almost every purchasing decision-maker in every country uses the internet on a daily basis. Many use multiple devices and visit multiple websites for on average globally nearly seven hours of their waking day, or a quarter of their lives.
It’s no wonder then that digital ad spend is increasing and online advertising real estate is becoming more competitive.
Digital marketing isn't the only way to promote a brand, but in many ways and for many companies, it is more advantageous than traditional media or face-to-face activities.
The question most businesses are asking these days is not whether they should be marketing digitally, but rather how to do it strategically to get the best results.
In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away. – Doug Warner