Brand & Identity

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Brand & Identity

On average over a 10-year period, stronger and more relevant brands generate 230% more revenue and see profits rise 1,040% more quickly.

A Strong Brand:
  • Shortens sales cycles by providing a sense of trustworthiness and credibility
  • Effectively communicates a perception of quality, price and service which helps purchasers make decisions quickly
  • Amplifies its unique selling proposition and differentiation within a competitive market

A strong brand can only be built where there is a brand strategy in place which encompasses the long-term goals of the organisation. Part of that strategy covers sensory cues – like a logo, a pantone colour, and/or a sound (think Netflix or Intel) – and the perceptions behind the sensory cues that you want your audience to receive.

In a nutshell, a strong brand is able to influence the purchasing decision of their audience and a brand strategy is the roadmap to getting there.

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Your brand is not what you sell. – John Iwata
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Terry christie
Channel Partner Manager, Aruba Networks
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Head of Experience Design & Delivery, Opposite
“LimeHub are very professional and customer service focused. They provided great value to our business and would more than recommend LimeHub to anyone looking for marketing services”
James brownlie
CTO, TalentVine
“The LimeHub team are an amazing creative and out of the box thinkers. They have a great deal of experience with co-marketing within the technology sector and in various markets within the A/NZ and Oceania region. They are creative strategists and a pleasure to work with.”
ANANDA KUMAR
Head of SAP Business One and Business ByDesign, SAP
"I would highly recommend LimeHub's Brand Builder App to people who need independent advice identifying a new brand identity. It saved us a lot of time and was very helpful in identifying the similarities and differences between each of the co-founders branding ideas and expectations. The online process was clear, concise, easy to use and we had our full brand profile results the next day complete with recommendations on how to present our brand more consistently.”
jeff frampton
Co-Founder, Excise Cloud
"The team at LimeHub were exceptional. Their knowledge around Marketing is excellent and their customer service was faultless from start to finish. I highly recommend LimeHub to other organisations for their marketing needs.”
Matthew boyd
CEO, Vollie
"We've been able to align our strategies and have clear actionable outcomes that will drive our business forward in a customer centric way thanks to LimeHub. Excellent value and I highly recommend the Design Thinking workshop to other businesses.”
bobby garrett
Co-Founder, Excise Cloud
"The team at LimeHub are unrivalled when it comes to quality, innovation and value for money. We engaged them for our brand and website development and we were blown away with their unique approach, excellent service and high quality designers and developers.”
JOHAN COETZEE
Director, Rede Consulting
There's More

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Content

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