On average over a 10-year period, stronger and more relevant brands generate 230% more revenue and see profits rise 1,040% more quickly.
Your brand is how your business is perceived in the market in terms of price, quality, service, what it does well, what it does not do well, and how it is differentiated within the market.
A brand’s identity includes the sensory cues associated with a brand. The most common primary cue is a logo, but other examples could also include a colour, a sound or even a smell for example.
Having a clear brand and an identity that accurately communicates its positioning and strengths, and which is easy to recall, is an essential element of a successful marketing program.
Communicate your brand positioning and it's identity consistently to build trust and credibility.
Influence the purchasing decision of your target audience and shorten sales cycles by building a strong brand.
Increase recall and recognition of your brand within your target audiences to generate traffic and leads.
Generate more revenue in new and existing markets including through customer referrals with a strong brand.
Your brand is not what you sell. – John Iwata