Brand & Identity

Brand & Identity

On average over a 10-year period, stronger and more relevant brands generate 230% more revenue and see profits rise 1,040% more quickly.

A Strong Brand:

• Shortens sales cycles by providing a sense of trustworthiness and credibility
• Effectively communicates a perception of quality, price and service which helps purchasers make decisions quickly
• Amplifies its unique selling proposition and differentiation within a competitive market

A strong brand can only be built where there is a brand strategy in place which encompasses the long-term goals of the organisation. Part of that strategy covers sensory cues – like a logo, a pantone colour, and/or a sound (think Netflix or Intel) – and the perceptions behind the sensory cues that you want your audience to receive.

In a nutshell, a strong brand is able to influence the purchasing decision of their audience and a brand strategy is the roadmap to getting there.