The Remit
By 2020, Australia had endured devastating fires, floods, and a global pandemic. The economic recession that followed made it clear—we needed new solutions to drive economic recovery and sustainability.
Inspired by the idea that everyday people should be part of the solution, we launched a nationwide virtual hackathon—a volunteer-led initiative aimed at crowdsourcing innovative ideas that could be commercialized to stimulate economic growth.
However, running an event of this scale posed several key challenges:
✔ Extending the reach beyond the coding community—attracting mainstream participants who could contribute innovative ideas
✔ Ensuring participants were prepared—running workshops before the event to maximize productivity and engagement
✔ Securing partners, volunteers, and speakers—collaborating with industry leaders to provide prizes, mentorship, and promotion
✔ Managing registrations, communications, and event logistics—creating an automated, scalable system to handle the complexities of a virtual event
Our Solution: A Multi-Faceted Approach to Event Coordination & Promotion
LimeHub specializes in event coordination and marketing, ensuring that even large-scale, complex events run seamlessly and achieve maximum impact.
1. Securing High-Profile Partners & Sponsors
To ensure the event had credibility, resources, and reach, we:
✔ Partnered with Microsoft, Insync Technology, the Office of the Queensland Entrepreneur, River City Labs, Travello App, Tourism Australia, Grant Thornton, Macpherson Kelley, and many others
✔ Secured prizes and funding, ensuring a compelling incentive for participants
✔ Leveraged partner networks for organic promotion, expanding audience reach
2. Website & Automated Event Communications
To streamline registrations and event logistics, we:
✔ Designed and developed the event website using Webflow, ensuring a highly engaging, informative platform
✔ Integrated email automation with Zapier, allowing us to automate communications and reduce administrative complexity
✔ Set up clear onboarding processes, ensuring participants, volunteers, and speakers had all necessary details before the event
3. Pre-Event Workshops to Prepare Participants for Success
Recognizing that non-technical participants needed guidance, we:
✔ Organized 8 live workshops in the week leading up to the hackathon
✔ Covered critical topics such as how to build an app in a day, how to pitch to judges, and what to expect from the event
✔ Hosted workshops via Microsoft Teams Live Events, allowing for seamless virtual delivery
4. Managing the Main Event & Post-Hackathon Support
On July 16, 2020, the hackathon officially kicked off, featuring:
✔ A live industry panel discussion, setting the tone for innovation
✔ Pre-formed teams designed for diversity, ensuring a mix of skills and perspectives
✔ A structured hackathon format, allowing teams to develop solutions efficiently
✔ Winning teams receiving post-event support from partners to commercialize their ideas
The Results: A High-Impact Virtual Event That Drove Innovation & Collaboration
✔ Nationwide Participation – Successfully extended the hackathon beyond the coding community, attracting a diverse group of innovators
✔ Seamless Event Execution – With automated systems, structured workshops, and strong partnerships, the event ran smoothly from start to finish
✔ Real-World Impact – Winning teams received post-event support to commercialize ideas, contributing to economic growth and sustainability
Looking for Expert Event Coordination & Marketing?
A successful event requires seamless planning, strategic partnerships, and high-impact promotion.
At LimeHub, we specialize in event coordination and digital marketing, helping businesses and organizations run engaging, results-driven events.
Explore our Marketing Services to see how we can bring your event to life.
Let’s create an event that makes an impact. Contact us today.
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