Visual Identity Design That Builds Trust & Recognition for B2B Brands

Logo Systems. Colour Palettes. Brand Architecture.

We create visual identity systems that bring your brand to life - delivering consistency, flexibility, and recognition across every customer touchpoint, digital channel, and global market.

Visual Identity Systems Designed for Growth

In B2B markets, visual identity is more than just a logo. It’s the foundation of brand consistency across websites, sales materials, investor presentations, and multi-product portfolios. We design scalable identity systems that flex across your full go-to-market strategy while maintaining clarity, trust and brand authority.

Our Approach

Logo Design & Brand Marks

We develop modern, scalable logo systems including primary logos, secondary marks, icon systems, and product-level lockups.

Colour Palettes & Brand Typography

We create colour systems, accessible design palettes, font hierarchies, and scalable type systems optimised for both digital and print.

Brand Architecture Design

We design brand systems that flex across multi-product, multi-service, or multi-region businesses - supporting growth while preserving identity.

Asset Libraries & Design Systems

We deliver reusable design components, icon libraries, imagery guidelines, and scalable templates for ongoing marketing, sales and content production.

Why choose LimeHub for visual identity design?

We combine B2B brand strategy, creative design systems, governance thinking and real-world marketing execution experience to build identity systems that scale with your business.

Do you align visual identity with brand positioning?

Yes - visual identity design is fully aligned with your brand positioning, messaging hierarchy, customer personas and competitive landscape to ensure complete alignment.

Do you support brand architecture for multiple products?

Yes - we design scalable identity systems that flex across multiple products, business units, regions or global growth strategies while protecting brand equity.

Can you support accessibility and compliance requirements?

Yes - accessibility, WCAG compliance, and global usage considerations are baked into every identity system to ensure usability across diverse audiences.

Do you create brand icon libraries?

Yes - we create custom icon sets, graphic treatments and product-level design assets that extend your visual system consistently across marketing and product experiences.

Are your designs optimised for both digital and print?

Yes - all visual identity systems are designed to work seamlessly across both digital platforms and traditional offline materials.

Can you provide full design asset libraries?

Yes - we deliver full asset libraries including logo files, image treatments, icon sets, design patterns and reusable marketing templates.

Can you design colour palettes and typography guides?

Yes - we define complete colour palettes with accessibility contrast compliance, secondary colour systems, font hierarchies and digital typography standards.

What's included in a visual identity design project?

Visual identity design includes logo systems, colour palettes, typography, iconography, brand architecture, design components, asset libraries and usage guidelines.

Do you create scalable logo systems?

Yes - we create full logo systems with multiple variations for stacked, horizontal, icon-only and responsive usage across digital and print touchpoints.

" LimeHub is one of the most effective Creative Digital Agencies we've worked with. They really understand the B2B and tech space and have helped us to define and grow our Brand through integrated marketing activities.

Their Brand Management software, Brander, is also an absolute game-changer for businesses looking to take a data-driven approach to brand development and tracking. "

Kieran Heinze, CEO ‍
Aivarex