Paid Ads Services for B2B That Deliver Qualified Leads

Google Ads. LinkedIn Ads. Conversion-Focused Campaigns.

We design, manage, and optimise paid ads campaigns that help B2B businesses generate qualified leads, build brand awareness, and drive measurable ROI across Google Ads, LinkedIn Ads, and paid search.

B2B Paid Ads Built for Complex Sales Cycles

Paid ads for B2B requires a very different approach to B2C. We help SaaS companies, technology providers, and professional services businesses target the right audiences, capture demand, and convert interest into pipeline. Our campaigns are designed around account-based targeting, buyer intent, and multi-touch nurturing - not just clicks.

Our Approach

Google Ads for B2B Search

We build highly targeted Google Ads campaigns focused on bottom-of-funnel search intent, keyword alignment, negative keyword control, and conversion optimisation.

LinkedIn Ads for Account-Based Targeting

We use LinkedIn Ads to target specific industries, job titles, company sizes, and buying committees - ideal for SaaS, tech, and professional services lead generation.

Conversion-Focused Campaign Design

We align ad creative, landing pages, lead capture, and remarketing to maximise conversion rates and drive sales pipeline.

Ongoing Optimisation & Reporting

We continuously monitor, test, and refine campaigns based on performance data - delivering full transparency on results, cost-per-lead, and ROI.

Why choose LimeHub for B2B paid ads management?

We combine B2B marketing expertise, platform mastery, conversion optimisation, and account-based marketing strategies to deliver paid ads that generate pipeline - not just clicks.

Do you offer LinkedIn Ads for SaaS and tech companies?

Yes - we specialise in running LinkedIn Ads for SaaS, technology providers, and B2B businesses that require niche targeting and enterprise lead generation.

Can you work with our existing CRM and lead management systems?

Yes - we integrate paid ads lead capture with your CRM, marketing automation, or lead management platforms to ensure leads flow directly into your pipeline.

How do you measure the success of paid ads campaigns?

We track key metrics such as impressions, click-through rates, cost-per-click, cost-per-lead, lead quality, pipeline generated, and overall return on ad spend (ROAS).

Do you provide ongoing campaign management?

Yes - we provide full-service campaign management, including setup, daily monitoring, A/B testing, budget optimisation, audience refinement, and reporting.

Do you handle landing page optimisation as part of paid ads?

Yes - we optimise both the ads and landing pages to ensure message alignment, high conversion rates, fast page loads, and clear lead capture pathways.

How do you ensure we're targeting the right audience?

We build detailed targeting strategies based on your ideal customer profile (ICP), industry segmentation, keyword research, and platform-specific audience filters to ensure ads reach qualified prospects.

Can you help with account-based targeting on LinkedIn?

Yes - we leverage LinkedIn's advanced targeting options to build highly focused account-based campaigns targeting job titles, industries, company sizes, and buying committees.

How is B2B paid ads different from B2C ads?

B2B paid ads focus on targeting specific businesses, job roles, and decision makers with longer sales cycles and higher deal values. It requires precise audience targeting, tailored messaging, and nurturing leads through multiple touchpoints.

Do you manage both Google Ads and LinkedIn Ads?

Yes - we manage both Google Ads and LinkedIn Ads, allowing us to target buyers throughout their entire search, research, and consideration journey.

" LimeHub is one of the most effective Creative Digital Agencies we've worked with. They really understand the B2B and tech space and have helped us to define and grow our Brand through integrated marketing activities.

Their Brand Management software, Brander, is also an absolute game-changer for businesses looking to take a data-driven approach to brand development and tracking. "

Kieran Heinze, CEO ‍
Aivarex