.png)
Google Ads Services That Capture Bottom-of-Funnel B2B Demand
We help B2B businesses capture high-intent search traffic with Google Ads campaigns that drive qualified leads, support complex sales cycles, and deliver measurable ROI.
B2B buyers turn to Google when actively searching for solutions. Our Google Ads services target high-intent keywords aligned to your value proposition - ensuring you capture buyers who are actively evaluating vendors. We build and manage full-funnel Google Ads programs that generate leads and pipeline, not just traffic.
Our Approach
Search Campaign Strategy & Keyword Targeting
We build keyword strategies based on commercial intent, buyer search behaviours, competitor analysis, and bottom-of-funnel demand signals.
Ad Copywriting & Conversion Optimisation
We write highly targeted ad copy aligned to searcher intent, with strong value propositions, clear offers, and optimised landing pages for lead capture.
Negative Keyword & Budget Control
We apply tight negative keyword controls, budget optimisations, and bidding strategies to ensure ad spend is focused on qualified traffic.
Reporting & Ongoing Optimisation
We track campaign performance, monitor lead quality, refine bidding models, and continuously improve cost-per-lead and ROI over time.
Frequently Asked Questions
These are the questions we get asked the most. If you have something else on your mind, please contact us and we will get right back to you.....
Why choose LimeHub for B2B Google Ads management?
We combine technical Google Ads expertise, B2B audience targeting, CRM integration, and sales-aligned optimisation to deliver Google Ads that generate real business growth.
Can you run both search and retargeting campaigns?
Yes - we manage Google Search campaigns, remarketing lists, display ads, and intent-based targeting across multiple funnel stages.
Do you manage ongoing campaign optimisation?
Yes - we provide full campaign management including daily monitoring, A/B testing, budget optimisation, keyword refinement, and performance reporting.
Can you integrate Google Ads with our CRM?
Yes - we integrate Google Ads with HubSpot, Salesforce, and other CRM or analytics platforms for closed-loop reporting and ROI tracking.
Do you track leads and conversions from Google Ads?
Yes - we implement full conversion tracking, CRM integration, and lead reporting to ensure Google Ads performance is tied directly to pipeline outcomes.
How do you control wasted ad spend?
We use negative keywords, bid strategies, audience exclusions, and geographic targeting to filter out low-quality or irrelevant traffic.
Do you optimise landing pages for lead generation?
Yes - we design and optimise landing pages for form conversion, message alignment, and pipeline creation - not just ad click-throughs.
Can you help write the Google Ads copy?
Yes - we write ad copy aligned to buyer search intent, emphasising value propositions, offers, differentiation points, and strong calls-to-action.
Do you target keywords with commercial intent?
Yes - we conduct keyword research to identify search terms that reflect real buyer intent, commercial relevance, and sales-ready inquiries.
How is B2B Google Ads different from B2C?
B2B Google Ads focuses on keywords that reflect research, vendor evaluation, and solution discovery - rather than impulse purchases - and requires tighter targeting to maximise lead quality.
Their Brand Management software, Brander, is also an absolute game-changer for businesses looking to take a data-driven approach to brand development and tracking. "
Kieran Heinze, CEO
Aivarex
Have a look
at our Work
Don’t just take our word for it – check out some of the projects we’ve worked on. Even better, contact us to see more!
Website Design & Development | Togal.ai
Graphic Design Services | Novoviah Pharmaceuticals
Brand & Identity Design | Novoviah Pharmaceuticals
