Do you work with medical practices and clinics?

We focus on healthcare organisations, medical colleges and associations, pharma and health tech companies. If you're a single practice looking for more patient bookings, a local healthcare marketing agency that specialises in clinics is likely a better fit.

What healthcare work has LimeHub done?

Brand and identity design and a custom website for the Australian Shoulder Fellowship, and brand, identity and graphic design for Novoviah Pharmaceuticals.

How do you handle healthcare advertising rules?

We plan content with the relevant rules in mind from the start, such as AHPRA's advertising guidelines for regulated health services and the TGA's rules for therapeutic goods. We build review steps into the process, and final approval sits with your clinical, regulatory or legal team.

Can you make our website accessible?

Yes. We design and build to WCAG 2.2 AA. That covers colour contrast, keyboard navigation, screen-reader support and plain-language content, and it matters more in healthcare than in almost any other sector.

What does getting started with LimeHub look like?

It starts with a discovery conversation where we learn about your business, your goals, and the problem you're trying to solve. From there the process varies - a Webflow project follows a different path than a brand strategy or a marketing retainer. In all cases we scope work carefully before anything begins, so you know what to expect in terms of timeline, deliverables, and how we'll work together.

Marketing for
Healthcare Organisations

LimeHub helps healthcare organisations, medical colleges, pharma and health tech companies turn complex clinical work into clear brands, accessible websites and demand generation that builds trust.

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See our work

Most healthcare organisations do important work and struggle to explain it simply

Your audiences range from specialists and researchers to patients, funders and partners, and each needs something different. Clinical language, advertising rules and committee approvals push marketing towards one of two extremes: too technical or too generic.

Start with a brand story every audience can follow. Then a website that serves each of them clearly and meets accessibility standards. Then demand generation that builds trust within the rules. That's the order LimeHub's Marketing Value Hierarchy follows.

Clinical language that loses non-specialist audiences

A website trying to serve every audience at once

Advertising rules that make marketing overly cautious

Three ways LimeHub accelerates growth for healthcare organisations

A brand that makes complex care easy to understand

Positioning, messaging and visual identity that carry clinical credibility while staying clear to every audience, from medical specialists to patients and funders.

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Accessible websites built for every audience

Websites with clear paths for members, clinicians, patients and partners, built to WCAG accessibility standards and easy for your team to keep current.

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Demand generation that builds trust within the rules

Content, events, LinkedIn and search programmes run in HubSpot, planned with AHPRA and TGA advertising requirements in mind where they apply.

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Marketing Value Hierarchy

No marketing tactic is worth more than another — but each only reaches its full value when the layers beneath it are sound. That’s the Hierarchy: layers, built in order, each inheriting the clarity (or the confusion) of everything below it.

Learn more about our approach

Demand Gen

Demand generation that builds trust within the rules

Content, events, LinkedIn and search programmes run in HubSpot, planned with AHPRA and TGA advertising requirements in mind where they apply.

Website

Accessible websites built for every audience

Websites with clear paths for members, clinicians, patients and partners, built to WCAG accessibility standards and easy for your team to keep current.

Brand

A brand that makes complex care easy to understand

Positioning, messaging and visual identity that carry clinical credibility while staying clear to every audience, from medical specialists to patients and funders.