Ilsa Shaw

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About Author

Ilsa Shaw

Ilsa is a commercially-focused senior executive with a proven track record of delivering great results. With 15 years of business experience in B2B technology solutions and MBA (Executive) qualified, she challenges the status quo with innovative solutions and a pragmatic approach. Adept in defining the end-customer journey and driving relevant engagement strategies, she integrates classical marketing activations and lead generation strategies with digital CRM enablers.

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Featured

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Comparison of Webflow vs Wix
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The Return on Investment on LinkedIn B2B Advertising
Brand
The Vibe of Branding
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4 Key Ingredients to an Effective B2B Promotions Strategy
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The Ultimate Facebook Campaign Funnel to Maximise Return
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Leveraging Micro-Influencers to Supercharge your Brand
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How to measure brand growth
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7 Steps to Unlocking Long Term Value Through Co-Marketing
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Effective Marketing During Economic Uncertainty
Digital
How Much it Costs to Generate 60+ High Quality B2B Leads in Just 2 Weeks
Strategy
Finding your Optimal Marketing Mix
Digital
How to Customise & Optimise Social Media Automation Scheduling
Technology
The Simple Guide to B2B Marketing Automation
Technology
Why we moved from Wordpress to Webflow
Strategy
Do you need a Marketing Strategy or a Campaign Plan - Free Template Included
Digital
Influencing the B2B Buyer Journey and doing Sales and Marketing Right
Strategy
2020 B2B Marketing Trends & Predictions
Strategy
Five Burning Questions B2B Businesses Need to be Asking Their Customers
Psychology
The Power of Social Proof in Marketing
Content
How B2B Marketers Can Create High-Converting Sales Presentations
Strategy
A Comparison of Buyer Intent across Promotional Channels
Brand
When to consider a rebrand or brand refresh
Digital
Why is Search Engine Optimisation (SEO) so damn hard?
Marketing Promotions
3 Main Reasons your Promotions are Underperforming
Technology
Becoming an Adalo Expert in the Rising No-Code Era
Technology
Create Beautiful No-Code Apps with Webflow
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