Discoverability equals sales in the digital world.

Dev Chandan

Inspiration is the most important part of our digital strategy.

Paull Young

Content, in all its forms, is the single most critical element of any marketing campaign.

Rebecca Lieb

Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it.

David Meerman Scott

Marketers need to build digital relationships and reputation before closing a sale.

Chris Brogan

Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.

Lori R. Taylor

It's important to be where your audience of potential customers is today, and where they might be tomorrow.

Andrew Delaney

Social media marketing is about creating content that brings your audience together as a community and inspiring authentic conversations while increasing your brand's awareness.

Krystal Wu

If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.

Jay Baer

Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.

Sam Balter

Speak to your audience in their language about what’s in their heart.

Jonathan Lister

If you take a risk and it doesn't go as planned, welcome to the club.

Fran Hauser

The creative process is fueled by divergent thinking — a breaking away from familiar or established ways of seeing and doing.

The Innovator’s Toolkit

Good marketing makes the company look smart. Great marketing makes the customer feel smart.

Joe Chernov

Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.

Amrita Sahasrabudhe

Your brand is a story unfolding across all customer touch points.

Jonah Sachs

Products are made in the factory, but brands are created in the mind.

Walter Landor

A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

Seth Godin

Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.

Christopher Betzter

People will ignore or skip anything they don’t like. So brands have to start making things they love.

Steve Pratt

Don’t push people to where you want to be; meet them where they are.

Meghan Keaney Anderson

Marketing is really just about sharing your passion.

Michael Hyatt

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Maya Angelou

Brand is just a perception, and perception will match reality over time.

Elon Musk

Do what you do so well that they will want to see it again and bring their friends.

Walt Disney

It’s important to remember your competitor is only one mouse click away.

Douglas Warner III

Either write something worth reading or do something worth writing about.

Benjamin Franklin

Master the topic, the message, and the delivery.

Steve Jobs

There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each.

Michael Brenner

One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.

Ellen Gomes

Content marketing is the gap between what brands produce and what consumers actually want.

Michael Brenner

Content builds relationships. Relationships are built on trust. Trust drives revenue.

Andrew Davis

Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.

Laura Fitton

Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.

David Beebe

Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.

Robert Rose

Quality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience.

Ann Handley

What separates good content from great content is a willingness to take risks and push the envelope.

Brian Halligan

When it comes to content, the best marketers know that self-promotion is good!

Kieran Flanagan

Build something 100 people love, not something 1 million people kind of like.

Brian Chesky

Business has only two functions — marketing and innovation.

Milan Kundera

The best marketing doesn't feel like marketing.

Tom Fishburne

Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.

Beth Comstock

Success is making those who believed in you look brilliant.

Dharmesh Shah

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