Google Ads Services That Capture Bottom-of-Funnel B2B Demand
We help B2B businesses capture high-intent search traffic with Google Ads campaigns that drive qualified leads, support complex sales cycles, and deliver measurable ROI.
B2B buyers turn to Google when actively searching for solutions. Our Google Ads services target high-intent keywords aligned to your value proposition - ensuring you capture buyers who are actively evaluating vendors. We build and manage full-funnel Google Ads programs that generate leads and pipeline, not just traffic.
Our Approach
Search Campaign Strategy & Keyword Targeting
We build keyword strategies based on commercial intent, buyer search behaviours, competitor analysis, and bottom-of-funnel demand signals.
Ad Copywriting & Conversion Optimisation
We write highly targeted ad copy aligned to searcher intent, with strong value propositions, clear offers, and optimised landing pages for lead capture.
Negative Keyword & Budget Control
We apply tight negative keyword controls, budget optimisations, and bidding strategies to ensure ad spend is focused on qualified traffic.
Reporting & Ongoing Optimisation
We track campaign performance, monitor lead quality, refine bidding models, and continuously improve cost-per-lead and ROI over time.
Frequently Asked Questions
These are the questions we get asked the most. If you have something else on your mind, please contact us and we will get right back to you.....
What is it like to work with LimeHub?
Working with LimeHub is structured, collaborative, and refreshingly straightforward, with clear scopes, commercial transparency, senior-level involvement, and direct access to the people doing the work - no ticketing systems, no disappearing into the agency void, just practical, data-informed advice and a focus on building long-term partnerships that deliver measurable growth.
Do you offer full-service marketing support?
Yes - we provide end-to-end support across strategy, design, development, and marketing execution, covering brand, websites, demand generation, and performance optimisation; however, we’re not a production factory trying to be everything to everyone - we work best with mid-sized to large B2B organisations looking for a strategic partner who can think commercially and execute with precision.
What makes LimeHub different from other agencies?
LimeHub combines strategic thinking, creative execution, and technology in a way that keeps everything commercially grounded - we define positioning and measurable objectives before jumping into visuals or campaigns, you work directly with subject-matter experts rather than being handed off to layers of account managers, and we integrate strategy with development, AI, and performance measurement so the work doesn’t just look good, it drives results.
What industries do you specialise in?
We specialise in B2B and technical industries where clarity, credibility, and commercial impact matter, including technology and SaaS, financial services, insurance, professional services, enterprise IT, and scaling businesses. We’re particularly strong in complex environments where messaging needs to translate technical capability into commercial value and where sales cycles involve multiple stakeholders and rational decision-making.
Where is your team based?
LimeHub is proudly Australian and on-shore, headquartered in Brisbane with team members across Brisbane and Melbourne, servicing clients in every state and territory. We don’t outsource overseas or operate through layers of contractors - when you work with LimeHub, you collaborate directly with experienced Australian strategists, designers, and developers who understand the local market, business culture, and compliance landscape.
Do you optimise landing pages for lead generation?
Yes - we design and optimise landing pages for form conversion, message alignment, and pipeline creation - not just ad click-throughs.
How is B2B Google Ads different from B2C?
B2B Google Ads focuses on keywords that reflect research, vendor evaluation, and solution discovery - rather than impulse purchases - and requires tighter targeting to maximise lead quality.
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