Brand Refresh Services That Modernise Without Starting From Scratch

Evolve. Modernise. Strengthen Market Position.

We help B2B businesses evolve their existing brands to stay competitive, modernise visual identity, refine messaging, and strengthen positioning - without requiring a full rebrand.

Brand Refresh Built for Mature B2B Organisations

A full rebrand isn’t always necessary - but as markets evolve, your brand needs to evolve too. We guide leadership teams through data-driven brand refresh projects that update visual identity, refine messaging, strengthen differentiation, and ensure your brand remains credible, competitive and aligned to business growth.

Our Approach

Brand Audit & Market Positioning Review

We assess your existing brand, customer perceptions, competitive landscape, and growth goals to define what needs to evolve - and what stays.

Visual Identity Modernisation

We refine logo systems, update colour palettes, refresh typography, and evolve brand assets to modernise your visual identity while preserving equity.

Messaging & Value Proposition Refinement

We update messaging frameworks, audience narratives, sales language, and thought leadership positioning to reflect your current market leadership.

Governance & Rollout Support

We develop rollout plans, updated brand guidelines, training sessions, and governance systems to ensure a smooth transition across all teams and channels.

Why choose LimeHub for B2B brand refresh services?

We combine strategic brand leadership, creative design execution, governance discipline, and measurement capability - delivering brand refreshes that balance business reality with creative evolution.

Do you integrate brand refresh work with brand tracking platforms?

Yes - refreshed brands can be integrated into brand tracking platforms like Brander to monitor ongoing consistency, perception, and differentiation after rollout.

Do you provide rollout and change management support?

Yes - we manage rollout sequencing, internal team training, stakeholder communications and vendor alignment to ensure consistent brand deployment post-refresh.

Can you update brand guidelines after the refresh?

Yes - we produce updated brand guidelines that document all changes to identity systems, messaging, governance policies, and asset libraries for future use.

Can you preserve existing brand equity during a refresh?

Yes - protecting brand equity is a core goal of brand refresh projects - we retain familiarity while evolving for modern buyer expectations.

Do you refine messaging and positioning as part of the refresh?

Yes - we review and refine messaging frameworks, sales narratives, marketing content, and leadership positioning to ensure market relevance and clarity.

Can you modernise logos and visual identity without starting over?

Yes - we often refine existing logos, simplify brand marks, update supporting design elements and modernise overall visual systems while retaining recognisability.

Do you start with a brand audit?

Yes - every refresh project begins with a comprehensive brand audit including customer perception analysis, market benchmarking, and leadership alignment.

How is a brand refresh different from a full rebrand?

A brand refresh evolves and modernises the existing brand without discarding core identity elements, preserving brand equity while improving market relevance.

When should a B2B business consider a brand refresh?

A brand refresh is appropriate when markets evolve, product offerings expand, competitive positioning shifts, or visual identity becomes outdated - but full rebranding isn't required.

" LimeHub is one of the most effective Creative Digital Agencies we've worked with. They really understand the B2B and tech space and have helped us to define and grow our Brand through integrated marketing activities.

Their Brand Management software, Brander, is also an absolute game-changer for businesses looking to take a data-driven approach to brand development and tracking. "

Kieran Heinze, CEO ‍
Aivarex