Brand Guidelines Development That Scales Brand Consistency

Governance Systems. Usage Rules. Multi-Team Enablement.

We develop comprehensive brand guidelines that ensure your brand is applied consistently across all teams, partners, vendors and regions - protecting brand equity while enabling growth.

Brand Governance Systems Built for Growing B2B Organisations

As brands scale, inconsistency becomes the enemy of trust. We create detailed brand guidelines that define every aspect of your brand system - from visual identity to messaging voice - while providing governance structures that support marketing, sales, product and leadership teams to execute confidently at scale.

Our Approach

Comprehensive Brand Usage Rules

We document logo usage, colour applications, typography standards, image treatments, iconography, and spacing rules for all design assets.

Messaging & Tone of Voice Guidelines

We define messaging principles, tone of voice frameworks, brand vocabulary, and approved messaging templates for sales and marketing teams.

Governance Structures & Approval Workflows

We implement governance models, brand approval processes, asset libraries, and access protocols to control brand usage across internal and external teams.

Multi-Region & Multi-Product Brand Systems

We build brand guidelines that scale across product lines, business units, partner networks, and international markets while protecting brand integrity.

Why choose LimeHub for brand guidelines development?

We combine B2B brand strategy, governance expertise, global scalability and brand intelligence measurement - building systems that protect your most valuable commercial asset: your brand.

Do you integrate brand guidelines with brand tracking platforms?

Yes - we integrate brand guidelines with platforms like Brander to track real-world brand usage, consistency, sentiment and performance over time.

Can you train teams on how to use the brand guidelines?

Yes - we deliver brand training sessions, onboarding workshops, and documentation to help internal and external teams confidently apply brand standards.

Do you support digital asset management systems?

Yes - we support integration with digital asset management platforms (DAMs) to centralise brand assets and simplify team access.

Can guidelines scale for international and partner usage?

Yes - we design brand systems that scale across geographies, partner ecosystems, and multi-product business models while maintaining global consistency.

Do you develop brand approval and access processes?

Yes - we develop access control systems, asset libraries, approval workflows, and brand governance policies to ensure secure and scalable usage.

Do you cover both visual and messaging guidelines?

Yes - we cover both visual identity standards and messaging frameworks to ensure alignment across design, content, sales, and leadership communications.

Can you create governance models for multi-team use?

Yes - we create governance models that allow internal teams, agencies, and partners to execute within clearly defined brand parameters and usage approvals.

What's included in a full brand guidelines document?

Full brand guidelines include logo usage, colour palettes, typography, imagery, iconography, messaging frameworks, tone of voice, governance rules, and asset management protocols.

Why are brand guidelines important for B2B companies?

Brand guidelines protect brand consistency, simplify execution across teams, prevent dilution, and ensure your brand scales with integrity as your business grows.

" LimeHub is one of the most effective Creative Digital Agencies we've worked with. They really understand the B2B and tech space and have helped us to define and grow our Brand through integrated marketing activities.

Their Brand Management software, Brander, is also an absolute game-changer for businesses looking to take a data-driven approach to brand development and tracking. "

Kieran Heinze, CEO ‍
Aivarex