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B2B Brand Tracking Services That Turn Brand Into a Measurable Asset
We help B2B businesses track, measure, and analyse brand performance - giving leadership real-time visibility into how brand drives awareness, differentiation, customer perception, and growth.
Brand is often the most valuable - but least measured - asset in B2B businesses. We combine brand intelligence software (like Brander) with strategic analysis to monitor brand health, sentiment, competitive positioning, and revenue contribution. Our brand tracking services give leadership data to inform marketing, sales, product, and board-level growth discussions.
Our Approach
Brand Performance Dashboards
We visualise key brand metrics across awareness, consideration, preference, sentiment, and differentiation - turning brand into a measurable KPI.
Competitor Benchmarking & Market Positioning
We track how your brand performs relative to competitors across customer perception, market presence, and category leadership.
Customer Sentiment Analysis
We analyse customer conversations, sales interactions, reviews, and survey data to surface brand sentiment trends and reputation risks.
Brand-Led Growth Insights
We provide leadership with actionable reporting on how brand equity supports sales performance, pricing power, customer acquisition and investor confidence.
Frequently Asked Questions
These are the questions we get asked the most. If you have something else on your mind, please contact us and we will get right back to you.....
Why choose LimeHub for B2B brand tracking?
We combine brand intelligence software (Brander) with strategic B2B brand expertise to turn brand into a measurable, actionable growth lever for your business.
Can you support board-level brand reporting?
Yes - we provide board-ready reporting packages that visualise brand health alongside revenue KPIs to support investor and board-level growth conversations.
How often is brand performance data updated?
Brand performance data can be monitored continuously and reported monthly or quarterly to inform leadership decisions and board discussions.
Is brand tracking integrated with sales data?
Yes - we integrate brand tracking with CRM, sales performance, and pipeline data to analyse how brand equity influences revenue outcomes.
What brand metrics do you track?
We track metrics across brand awareness, consideration, preference, differentiation, sentiment, customer perception, competitor positioning, and revenue contribution.
Why is brand tracking important for B2B companies?
Brand tracking allows B2B companies to monitor how their brand is perceived, measure brand health, and understand how brand drives sales pipeline, customer loyalty, and pricing power.
Do you monitor competitor brand positioning?
Yes - we benchmark your brand against competitors to track shifts in market share, category leadership, and competitive positioning across customer segments.
How does brand tracking support revenue growth?
A strong, measured brand improves sales conversion rates, reduces price sensitivity, accelerates pipeline velocity, and increases customer lifetime value - directly impacting revenue growth.
Can brand tracking help inform marketing strategy?
Yes - brand tracking informs campaign messaging, content strategy, product positioning, and go-to-market planning based on live market data.
Can you track brand sentiment from customer conversations?
We are working on this in Beta - to analyse customer conversations, sales meeting transcripts, reviews, and survey feedback to surface key brand sentiment themes over time. Contact us for access.
Their Brand Management software, Brander, is also an absolute game-changer for businesses looking to take a data-driven approach to brand development and tracking. "
Kieran Heinze, CEO
Aivarex
Have a look
at our Work
Don’t just take our word for it – check out some of the projects we’ve worked on. Even better, contact us to see more!
Website Design & Development | Togal.ai
Graphic Design Services | Novoviah Pharmaceuticals
Brand & Identity Design | Novoviah Pharmaceuticals
