LimeHub Marketing Blog
LimeHub Marketing Blog
Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.
Our Blog Posts
Stay up to date with the latest trends and expertise knowledge through our blog.
.png)
Marketing
Beyond SEO: Competing for Space in AI Answers
There's a lot of buzz - some echoing the “websites are dead” camp - driven by the rise of generative AI. It sounds dramatic, catchy. But in reality, websites remain the backbone of discovery in the AI era. Without fresh, well-structured web content, AI search tools - ChatGPT, Perplexity, Bard, etc. - have nothing to read.
.png)
Marketing
Measuring the Impact of Your Brand: Metrics That Convince Decision-Makers
With the right frameworks, data sources, and tools, brand impact can be measured. And when measured, brand becomes more than a visual identity - it becomes a business driver.
.avif)
Development
The Anatomy of a High-Converting B2B Website
By combining principles of behavioural psychology, smart content structure, and conversion-focused UX, you can transform your website into a lead-generating machine.
.avif)
Marketing
Closing Trust Gaps: How to Stop Losing Leads
A trust gap is a moment in the customer journey where doubt, hesitation, or unnecessary friction causes a prospect to second-guess their next step. This blog covers how to identify and close trust gaps in the buyer journey.
.avif)
Marketing
Beyond the Logo: Building a Brand That Resonates with B2B Buyers
Many companies fall into this default corporate-style archetype, presenting themselves as overly formal, professional, and, let’s be honest, indistinguishable from competitors. The result is a sea of blue suits blending together, making it harder for buyers to connect, engage, and ultimately choose one brand over another.
.avif)
Marketing
Brand Trust: The Key to Shortening Long Sales Cycles in B2B
Without trust, sales cycles drag on, decision-makers hesitate, and marketing struggles to generate engagement. But when trust is embedded into the buyer’s journey from the very first touchpoint, deals move faster, friction is reduced, and revenue flows more efficiently.
.avif)
Design
Creating Personas for Targeted UX Design
This article delves into the art and science of crafting personas to guide targeted and effective UX design.
.avif)
Design
The Role of Emotional Design in UX
Emotional design transcends beyond aesthetics, embedding itself in the very essence of user interactions and experiences.
.avif)
Design
Web Design: How Layout and Colours Affect User Behaviour
By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.
.avif)
Design
The Psychology of Colours in Marketing: What Works and Why
The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.
.avif)
Design
Unlocking Business Success Through Design Thinking
Combining empathy, creativity, and problem-solving, design thinking offers businesses a valuable framework for driving success.
.webp)
Design
Why Intuition Still Matters in UX Design
Where empirical data and user research often dominate decision-making, the role of intuition may appear diminished. However, intuition remains a powerful and indispensable tool for UX designers
Development
Why we moved from Wordpress to Webflow
As we’ve matured as a business, we felt recently that it was the right time for our virtual store-front to get a make-over and with it, a new system.
%20on%20your%20website.webp){kind=tracking}
Development
Best practice for managing multiple tracking codes (tags) on your website
Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.
Marketing
7 Simple Rules for Small Business Social Media Strategy
In this digital age, a social media profile has the power to make or break a small business. These seven simple rules will help you manage your small business’ social media like a pro!
Marketing
11 Steps to Creating an Effective Business Strategy for Small to Medium Businesses
In an attempt to decode the cryptic and nonfigurative nature of business strategy, we’re going to break it down for you here in a way that’s practical and easy to operationalise.
Marketing
How Much it Costs to Generate 60+ High Quality B2B Leads in Just 2 Weeks
How does a B2B business generate 60+ leads in only 2 weeks and how much does it cost? Find out now.
.avif)
Marketing
Do you need a Marketing Strategy or a Campaign Plan - Free Template Included
Every business needs a marketing strategy, so if you don’t have one, then this is an excellent place to start because the success of campaigns will be predicated on the quality of the marketing strategy.
Marketing
4 Signs That Your Digital Marketing Strategy Needs a Makeover
Behind every successful business is a bulletproof strategy. To remain successful, companies must create, implement, and manage their strategy on an ongoing basis because the online world is dynamic and unreliable. If you notice any of these signs, it's an indication that your company needs to reevaluate and modify its digital marketing strategy.
.avif)
Marketing
How to Scale a Business in 6 Steps (for mere mortals)
Exponential success - from the garage to Silicon Valley - simply isn't a reality for many of us mere mortals struggling to effectively scale our businesses.
Stay updated about the latest industry trends, receive expert tips, and be the first to know about our special offers and events.
Subscribe For More
Marketing Insights
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Join OUR
MARKETING TRIBE
Approved supplier of:
