LimeHub Marketing Blog

About LimeHub

Trusted Marketing, Design, and Development services.

Welcome to our corner of the web! Here at LimeHub, we've been pushing the boundaries of marketing, design, and tech since 2018.

Rooted in the sun-soaked soil of Queensland, Australia, we've got physical offices in Brisbane and Melbourne, and an on-demand hub in Sydney to keep us connected as we work with businesses across Australia and abroad.

Diversity and inclusion aren't just buzzwords for us; they're woven into the fabric of our culture.

Why?

Because we genuinely believe that diverse perspectives fuel the kind of innovation that takes brands from good to unforgettable. Here, every voice matters—regardless of race, gender, sexual orientation, or any other part of what makes you, well, you. It's not just about doing the right thing; it’s about doing the smart thing for our clients and for ourselves.

Speaking of clients, while we're bonafide tech gurus who've collaborated with some of the world's largest vendors, our client list is anything but one-dimensional.

From private to public sectors, from startups to not-for-profits, we relish the chance to dive into diverse industries and make a splash.

But what really sets us apart? Our team.

We're not just passionate about what we do; we're borderline obsessive about exceeding your expectations. With a blend of diverse skills and backgrounds, we don't just tackle projects; we elevate them.

When you work with LimeHub, you're not just getting a service; you're gaining a team of strategists, creatives, and technologists committed to transforming your brand into an industry leader. So, if you're seeking more than just another agency—if you're looking for a partner to navigate the complexities of modern marketing—then you're in the right place. Welcome to LimeHub!

LimeHub Marketing Blog

Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.

Our Blog Posts

Stay up to date with the latest trends and expertise knowledge through our blog.

Marketing

Four tips for upstaging your competition in 2021

By applying these four steps, you can get ahead of your competition and hit the ground running in 2021 to ensure it is your best growth year yet!

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Development

Best practice for managing multiple tracking codes (tags) on your website

Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.

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Marketing

Finding your Optimal Marketing Mix

The marketing mix is typically explained through the four P’s which are the most crucial fundamentals to an effective marketing strategy and business growth. Find out how to determine your optimal mix.

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Marketing

7 Steps to Unlocking Long Term Value Through Co-Marketing

How to maximise returns in both the short and long-term for both partners and vendors by optimising the strategic approach to MDF.

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Marketing

Knowing Where Your Target Audience Goes

The problem many businesses face is knowing which platform has the highest concentration of potential customers. In this article, we’ll explore some simple techniques to find out.

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Marketing

The Vibe of Branding

A strong brand can help prospects to make a decision, by subconsciously informing them of what they can expect to receive - from quality, price and service.

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Design

Is Bias Hurting your Brand and Revenue Potential?

This year, based on submissions via our brand automation tool, Brander by LimeHub, we identified interesting insights into how bias may be affecting the accuracy of a brand – and consequently its revenue potential.

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Design

Five eCommerce Product Photography Techniques to Sell More Online

These 5 product photography techniques will help you get on your way to getting eCommerce photos that really grab your audience’s attention.

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Design

Applying Ergonomic Design Thinking to Grow Businesses

Hundreds of years of psychological research has confirmed that people will always do whatever takes the least effort. So what if we simply designed our business around people?

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Development

The Anatomy of a High-Converting B2B Website

By combining principles of behavioural psychology, smart content structure, and conversion-focused UX, you can transform your website into a lead-generating machine.

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Development

Using Webflow for Rapid Prototyping and Agile Development

This article explores how Webflow facilitates prototyping and agile development, enhancing the efficiency and effectiveness of web design and development.

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Development

Ultimate Guide to Webflow (Website Project Checklist Included)

So, you’re thinking about embarking upon a new or redesigned website and are considering Webflow, but you’re not too sure whether it’s the right platform for you? Then read on because we have developed the ultimate guide to Webflow so that you know exactly whether it’s right for your business or not!

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Development

Create Beautiful No-Code Apps with Webflow

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Development

Becoming an Adalo Expert in the Rising No-Code Era

Developing web and mobile apps has never been easier and more accessible to traditional businesses. Read about how we developed a web and mobile app in a matter of weeks without writing one line of code.

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Development

Comparison of Webflow vs Wix

Both Webflow and Wix are no-code website platforms - but which is best for you? Read on to find out,

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Marketing

How To Convert B2B Marketing Leads Into Opportunities

For B2B businesses, relationships are everything. Strong relationships built on trust are the key to B2B lead generation and conversion.

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Marketing

The Secret to a High-Performing B2B Content Marketing Strategy

Content marketing is one of the most impactful activities for B2B companies. It does, however, require a long-term strategic commitment.

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Marketing

What the Australian Election Can Teach Us About Effective Marketing

Australians on both sides of the political spectrum are surprised by the election results. Was effective marketing strategy the deciding factor?

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Marketing

How B2B Marketers Can Stretch LinkedIn Budgets

LinkedIn is one of the most powerful tools available to B2B marketers. These tricks we've learned will help you to get the most out of your LinkedIn budget.

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Marketing

Search Engine Optimisation (SEO) for B2B Marketing Professionals

There are still many websites that don't optimise for search engines – especially in the B2B space. It's still possible to appear on the first page organically with a great strategy and a few months of commitment.

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Marketing

Four Major Issues Faced by Networking Professionals to be Tackled by Tech Businesses

Successful marketing positions the client as the hero. Networking vendors and partners must, therefore, create powerful narratives and tools which address the short-term and the long-term benefits to networking professionals.

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Design

Stop Guessing and Start Guiding: How Design Drives CRO

You can have the best headline, strongest proof points, and the most persuasive CTA - but if users don’t notice them in the right order, none of it matters.

Marketing

Your Website Isn’t About You: Writing Copy That Converts

Even beautifully designed websites often fail to convert because the words aren’t doing their job.

Design

Not All Website Visitors Are Created Equal: How Intent Shapes Conversion Strategy

Most conversations about conversion rate optimisation (CRO) start with the usual suspects - button colours, UX tweaks, or split-testing headlines. But before you start changing what users see, you need to understand why they’re there in the first place. Because the journey to conversion starts long before the click.

Marketing

Beyond SEO: Competing for Space in AI Answers

There's a lot of buzz - some echoing the “websites are dead” camp - driven by the rise of generative AI. It sounds dramatic, catchy. But in reality, websites remain the backbone of discovery in the AI era. Without fresh, well-structured web content, AI search tools - ChatGPT, Perplexity, Bard, etc. - have nothing to read.

Marketing

Measuring the Impact of Your Brand: Metrics That Convince Decision-Makers

With the right frameworks, data sources, and tools, brand impact can be measured. And when measured, brand becomes more than a visual identity - it becomes a business driver.

Development

The Anatomy of a High-Converting B2B Website

By combining principles of behavioural psychology, smart content structure, and conversion-focused UX, you can transform your website into a lead-generating machine.

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