Marketers with a documented strategy are 313% more likely to report success because effective strategies help make good investment decisions, achieve above average ROI, utilise resources effectively, and enable project prioritisation.
Every business is different – from maturity to goals - which is why having a customised strategy is critical to success.
The most comprehensive of strategies covering Product/Solution, Pricing, Promotions, and Distribution Models.
A strategy focussed on style, tone and messaging of the business in relation to market positioning which can affect Pricing, Promotions and Distribution.
A promotions strategy is suitable for businesses looking to grow and which have already satisfied remaining elements of their marketing strategy.
When you have a specific goal to achieve in seasonal campaigns or product/solution launches for example then a campaign strategy will ensure success.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. - Sun Zhu