How often is brand performance data updated?
Brand performance data can be monitored continuously and reported monthly or quarterly to inform leadership decisions and board discussions.
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Measuring the Impact of Your Brand: Metrics That Convince Decision-Makers
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Measuring the Impact of Your Brand: Metrics That Convince Decision-Makers
With the right frameworks, data sources, and tools, brand impact can be measured. And when measured, brand becomes more than a visual identity - it becomes a business driver.
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